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All Journal Journal of Sharia Economics Nusantara Hasana Journal
Benny Zulfikar
Universitas Jambi
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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ANALISA KETERTARIKAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS PRODIK EKONOMI ISLAM ANGKATAN 2020 UNIVERSITAS JAMBI TERHADAP BELANJA PRODUK HALAL DI E-Commerce Shope ( Dalam perspektif Islam ) Ary Dean Amri; Benny Zulfikar; Alfan Septiardo Ilham; Naufal Alfarizi HSB; Azzril Arya Hidayat; Raden Aqsal Safatullah; Mohan Tridipa Syamta
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

This study aims to determine the interest of students of the Faculty of Economics and Business, Islamic Economics Study Program, Jambi University, University of Jambi, and have consumed or shopped for Halal products at e-commerce shopee. with 42 respondents as a sample from a total population of 115 Islamic economics students class of 2020 at the University of Jambi. The method used in this study was a qualitative descriptive method and data collection from this study was obtained from questionnaires. The data analysis technique in this study was to analyze the results of the questionnaires which were developed and described based on existing facts. So the results of the interest analysis study of students at the Faculty of Economics and Business, Islamic Economics Study Program, Jambi University, are positive because students are interested in shopping for Halal products at e-commerce shopee, with an average interest in online shopping according to Halal products in e-commerce shops, which are more dominant for women or Islamic economics student class of 2020 Jambi University compared to men or Islamic economics study program students class of 2020 Jambi University. This research is useful for all people in order to consume halal products at e-commerce shopee so that they are better than halal products.
The Influence of Islamic Branding, Halal Awareness, and Product Ingredients on Purchasing Decisions of Cosmetic and Skincare Products Ary Dean Amri; Putti Sherna; Anisa Putri Marpaung; Alda Mariatul Kiptiah; Fitriani .; Benny Zulfikar; Naufal Alfarizie HSB; Raden Aqsal Safatullah
Journal of Sharia Economics Vol 5 No 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.541

Abstract

P This study aims to identify the influence of Islamic branding, halal awareness, and product ingredients on the intention to buy cosmetic and skincare products among Muslim women of generation Z in Jambi Province. The use of cosmetic and skincare products that comply with Islamic principles is increasingly important for Muslim women who want to ensure that the products they use are halal and in accordance with their religious beliefs. Therefore, factors such as Islamic branding, halal awareness, and product ingredients are important considerations in their purchasing decisions. This study used a survey method by distributing questionnaires to a sample of generation Z Muslim women in Jambi Province. The data collected was analyzed using multiple linear regression methods to examine the relationship between Islamic branding, halal awareness, and product ingredients on buying interest in cosmetic and skincare products. In addition, factor analysis was also carried out to identify the factors that most influence purchasing decisions.This research makes an important contribution in understanding the factors that influence purchasing decisions for cosmetic and skincare products among Muslim women of generation Z. The results of this research can be a reference for cosmetic and skincare companies in developing more effective marketing strategies that take into account religious values and the needs of Muslim consumers. In addition, this research can also be a basis for further research in a broader context.
Co-Authors Alda Mariatul Kiptiah Alfan Septiardo Ilham Anisa Putri Marpaung Ary Dean Amri Azzril Arya Hidayat Fitriani . Mohan Tridipa Syamta Naufal Alfarizi HSB Naufal Alfarizie HSB Putti Sherna Raden Aqsal Safatullah