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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Oktavianty Oktavianty
Ekonomi dan Bisnis Digital, Universitas Megarezky
Decision Sciences, Operations Research & Management

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IMPACT OF E-MARKETING IN SUPPORTING MSMES AFTER COVID-19 PANDEMIC Oktavianty Oktavianty; Wahid Wahid; Ahmad Farhan; Alamsyah Alamsyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1207

Abstract

Covid-19 Pandemic has create change in economic structure, causing lots of business to shut down during its time. Micro, small, and medium enterprises (MSMEs) are highly affected by the pandemic. Policy such as lockdown have prevent physical activity of trade. In order to survive in this condition many of SMEs owner have to generate innovation and creativity. One of the main key driver for surviving covid-19 pandemic are the use of E-Marketing strategy. In implementing EM ones have to understand the basic knowledge of technology and have the capability to learn new thing. The purpose of this paper is to understand E-Marketing, and how SMEs have adapt to it during the pandemic and how SMEs owner behavior after pandemic in term of continuing using EM. The result of this paper indicate the adaptability of SMEs owner to use EM during pandemic, EM also have contribute a lot to SMEs productivity during pandemic, lastly its stated that SMEs owner will continue to use EM to improve the development of their shop, store, or company
Co-Authors Ahmad Farhan Alamsyah Agit Wahid Wahid