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This Author published in this journals
All Journal JASF (Journal of Accounting and Strategic Finance) West Science Journal Economic and Entrepreneurship
Astrid Napita Sitorus
Universitas 17 Agustus 1945 Samarinda
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence of Promotions, Prices and Location on Customer Loyalty of The Beverage Industry in Bogor City Astrid Napita Sitorus; Supriandi Supriandi; Priyo Sasmito
West Science Journal Economic and Entrepreneurship Vol. 1 No. 05 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.802 KB) | DOI: 10.58812/wsee.v1i02.71

Abstract

This study aims to examine the effect of promotion, price, and location on customer loyalty in the beverage industry in Bogor City, Indonesia. This study used a quantitative research design, and data was collected from 300 respondents using survey questionnaires. The data was analyzed using SPSS software. Research findings show that promotions, prices, and locations have a significant positive influence on customer loyalty in the beverage industry in Bogor City. The study's findings have significant implications for beverage companies in Bogor City, as it highlights the need for effective marketing strategies that focus on promoting their products, balancing prices, and optimizing their store locations. The study's findings also have implications for future research in the area of customer loyalty in the beverage industry. Future research may examine the influence of other marketing strategies such as product quality, customer service, and brand reputation on customer loyalty. Future research can also explore the effect of customer satisfaction and trust on customer loyalty.
Determinant Factors of Firm Value: Cash Holdings and Dividend Policy as Mediation Eka Yudhyani; Umi Kulsum; Faizal Reza; Astrid Napita Sitorus; Nanda Wahyu Indah Kirana
JASF Vol. 5 No. 2 (2022): JASF (Journal of Accounting and Strategic Finance) - December 2022
Publisher : JASF

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In times of uncertainty such as a crisis, a company needs to maintain its value for its investors. Theory suggests that for uncertainty, the company needs to have cash holding, but on the other hand, it needs to pay dividends. Therefore, this research aims to prove the relationship between factors that affect firm value with cash holding and dividend policy as mediation. We conduct this research on the manufacturing company from 2015 to 2021 registered on Indonesia Stock Exchange. Using the purposive sampling method, 82 company was chosen and 574 data was studied. To test our hypotheses, we use SmartPLS. The results proved that cash holding can influence firm value, while dividend policy cannot. For the indirect effect, we found that profitability and net working capital indirectly affect firm value through cash holding. We explain the theory and practical implications and describe our study’s limitations. For future research, we suggest differentiating firm value before and during a financial crisis, and the industry sector that has the worst, moderate, and light impact from the crisis.
Co-Authors Faizal Reza Kristina Ugan LCA Robin Jonathan Eka Yudhyani, Kristina Ugan LCA Robin Jonathan Nanda Wahyu Indah Kirana Priyo Sasmito Supriandi Supriandi Umi Kulsum