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All Journal Target : Jurnal Manajemen Bisnis JILPI Jurnal Ilmiah Pengabdian dan Inovasi
I.G.A. Arista Pradnyani
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JILPI Jurnal Ilmiah Pengabdian dan Inovasi

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Pelatihan Entrepreneurship dan Strategi Pemasaran Pada Pelaku UMKM di Kota Mataram dan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram Abdurrahman; Adrianda Anwar; Nila Rahayu; Zamroni Alpian Muhtarom; I.G.A. Arista Pradnyani
JILPI : Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 2 (2022): Desember
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1161.514 KB) | DOI: 10.57248/jilpi.v1i2.91

Abstract

Abstract: The purpose of this training is to increase the understanding of MSMEs in the city of Mataram and business actors from FEB Unram students through entrepreneurship training and sustainable marketing strategies. In addition, this training is conducted to provide added value and increase various knowledge about the entrepreneurial spirit and marketing strategies that help sustainability their business. The method of implementing this service program is carried out with initial assistance to partners related to the problems and constraints faced. Therefore, both parties implemented the program through three stages, namely preparation of materials, training or outreach, and recommendations.
Co-Authors Abdurrahman Abdurrahman Abdurrahman Adrianda Anwar Nila Rahayu Yeldi Dwi Genadi Zamroni Alpian Muhtarom