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All Journal GANEC SWARA Target : Jurnal Manajemen Bisnis Journal of Economics and Business UBS MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman JILPI Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Abdimas Independen
Nila Rahayu
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Membangun Strategi Pemasaran dalam Meningkatkan Daya Saing Bisnis Pasca Pandemi Covid-19 Abdurrahman Abdurrahman; Nila Rahayu; Yeldi Dwi Genadi; I.G.A. Arista Pradnyani
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2606

Abstract

This study entitled Establishing Marketing Strategy to Improve Competitive Advantage of Business Pasca Pandemic Covid-19. The aim is to determine the effect of marketing strategy in increasing business competitiveness after the Covid-19 pandemic. The objects of this research are business actors, in this case students at the Faculty of Economics and Business who own businesses and have been running for at least one year. The sampling technique used in this study is Quota Sampling, where the number of samples has been determined in advance, in this case the respondents are business actors from students who are members of the Student Preneuship Program at the Faculty of Economics and Business, University of Mataram. Analysis and testing of hypotheses used the Statistical Package for the Social Sciences (SPSS) with research instruments using questionnaires which were distributed online with the help of Google forms. The analysis carried out in this research is multiple linear regression analysis, while the testing stages are validity test, reliability test, multiple regression analysis, hypothesis testing through F test and t test, with product moment correlation coefficient. From the regression analysis, the equation is obtained Y = 1.013 + 0.471X1 + 0.251X1 + 0.382X3 + 0.211X4. Hypothesis testing using the F test shows that the four independent variables studied are proven to simultaneously influence purchasing decisions, where the value of F count> F table (7.514 > 2.58).
Pengelolaan Wakaf Uang untuk Pertanian (Studi Kasus Pada Global Wakaf Cabang Yogyakarta) nurfazillah milawati; Nila Rahayu
MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman Vol. 3 No. 1 (2023): Muslimpreneuer
Publisher : Fakultas Ekonomi Islam Institut Agama Islam Nurul Hakim Kediri Lombok Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57215/muslimpreneur.v3i1.257

Abstract

With a very high flexibility, money waqf can be used as a source of funding to be invested or allocated to various types of programs for economic improvement of the public. One of the potential investment of money waqf is for the agricultural sector. In this case study, Global Waqf-ACT manages waqf funds into three divisions. The first division is fundraising which collects fund to be invested into productive business for agriculture to improve Indonesia's food security. Development of waqf funds was then carried out by LPM in order to increase the productivity of agricultural land by providing superior seeds, providing pest drugs, providing irrigation facilities and stabilizing the selling price of farmers' grain so as to improve the welfare of farmers in Jipang Village, Cepu District, Blora District, Central Java. Distribution of waqf in the form of distribution of rice for sale of Sodaqo Retail is based on buying and selling transactions with a certain amount, which is then distributed to the beneficiaries and for humanitarian aid in areas or countries suffering from disasters. To increase the amount of money waqf for agriculture for better agricultural productivity and prosperity of farmers in Jipang Village, Cepu District, Blora Regency, Central Java, the Global Waqf –ACT established a business capital loan program for farmers with a voluntary loan system. Keywords: Management, Money Waqf, Agriculture, Global Waqf
Pelatihan Entrepreneurship dan Strategi Pemasaran Pada Pelaku UMKM di Kota Mataram dan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram Abdurrahman; Adrianda Anwar; Nila Rahayu; Zamroni Alpian Muhtarom; I.G.A. Arista Pradnyani
JILPI : Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 2 (2022): Desember
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1161.514 KB) | DOI: 10.57248/jilpi.v1i2.91

Abstract

Abstract: The purpose of this training is to increase the understanding of MSMEs in the city of Mataram and business actors from FEB Unram students through entrepreneurship training and sustainable marketing strategies. In addition, this training is conducted to provide added value and increase various knowledge about the entrepreneurial spirit and marketing strategies that help sustainability their business. The method of implementing this service program is carried out with initial assistance to partners related to the problems and constraints faced. Therefore, both parties implemented the program through three stages, namely preparation of materials, training or outreach, and recommendations.
Analisis Pengaruh Promosi Financial Technology (E-Money) Dan Ketersediaan Dana Melalui Gaya Hidup Terhadap Impulsive Buying (Studi Kasus Pada Karyawan Divisi Sparepart Nila Rahayu; Abdurrahman Abdurrahman; Yeldy Dwi Genadi; Nur Fazillah Milawati
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Journal of Economics and Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.230

Abstract

In the era of globalization, shopping activities are not only for buying goods needed or for fulfilling needs, but shopping has become a lifestyle, pleasure & psychological activity. Not only the promotion of e-money, lifestyle, availability of funds (money availability), it also becomes the basis for consumers to make purchases. This study aims to analyze the effect of financial technology promotion (e-money) and the availability of funds through lifestyles on impulsive buying. The population used in this study are employees of PT. Mitra Pinasthika Mulia Surabaya in the spareparts division and the number of samples of this study were 92 people with a purposive sampling method. This research used PLS as analysis. The results showed that e-money promotion had a negative influence on impulsive buying, e-money promotion had a positive effect on lifestyle, the availability of funds had no effect on impulsive buying, the availability of funds had a positive effect on lifestyle and lifestyle had a positive effect on impulsive buying.
Perhitungan Harga Pokok Produksi Dengan Pendekatan Full Costing Di Usaha Why Nut Donut Mataram Nila Rahayu; Paradisa Sukma; Adrianda Anwar; Akram Akram
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 4 No 1 (2023): Jurnal Abdimas Independen, Mei 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v4i1.594

Abstract

Usaha mikro,kecil, dan menengah atau biasa disebut UMKM adalah bisnis yang dijalankan oleh perseorangan atau badan usaha dalam skala kecil. Pemerintah menyatakan bahwa peran UMKM dalam perekonomian Indonesia termasuk sebagian dari system perekonomian yang mandiri serta berpotensi untuk meningkatkan kesejahteraan masyarakat. UMKM memiliki banyak permasalahan,salah satu masalah mendasar yang dihadapi oleh para pelaku UMKM adalah kurangnya kemampuan dalam bidang akuntansi termasuk melakukan perhitungan harga pokok produksi dengan benar. Tujuan penelitian ini adalah mengetahui perhitungan harga pokok produksi dengan metode full costing pada UMKM Why Nut Donut Mataram. Dengan menggunakan full costing, maka pemilik tidak perlu membuat perhitungan harga pokok lagi di dalam penyusunan laporan laba rugi perusahaan Why Nut Donut dikarenakan pada metode full costing, semua komponen biaya produksi, termasuk biaya overhead variable dan biaya overhead tetap telah dimasukkan dalam perhitungan
PENGARUH LIVE STREAMER DAN PROMO TANGGAL KEMBAR TERHADAP IMPULSIVE BUYING (STUDI KASUS PENGGUNA E- COMMERCE SHOPEE DI KOTA MATARAM) NILA RAHAYU; DEWI RAKHMAWATI; I GUSTI AGUNG ARISTA
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.757

Abstract

One of the biggest developments in the business sector over the past few decades is the rise of e-commerce. With the help of Shopee Live, vendors can host live streaming events and market their goods directly to customers. Broadcasters, sometimes known as streamers, organize live shopping events to highlight items and encourage customers to complete the transaction process. Shopee often holds promotions on twin dates with various attractive incentives that encourage customers to make impulse purchases. The purpose of this study is to examine the effect of twin date promotions and steamer on the impulse buying habits of Shopee customers in Mataram city. One hundred respondents who met the criteria were included in the research sample, which was selected through a purposive sampling approach. The research findings show that live steamer has no effect on impulsive buying on Shopee users in Mataram City while twin date promos have a significant effect on impulsive buying on Shopee users in Mataram City
Co-Authors Abdurrahman Abdurrahman Abdurrahman Adrianda Anwar Adrianda Anwar Akram, Akram Dewi Rakhmawati I GUSTI AGUNG ARISTA I.G.A. Arista Pradnyani Nur Fazillah Milawati nurfazillah milawati Paradisa Sukma Yeldi Dwi Genadi Yeldy Dwi Genadi Zamroni Alpian Muhtarom