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All Journal Dinasti International Journal of Digital Business Management
Sarjon Defit
Putra Indonesia University YPTK Padang, West Sumatera, Indonesia
Decision Sciences, Operations Research & Management

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ANALYSIS OF CUSTOMER BEHAVIOR USING THE APRIORI METHOD Renil Septiano; Sarjon Defit; Laynita Sari
Dinasti International Journal of Digital Business Management Vol 2 No 4 (2021): Dinasti International Journal of Digital Business Management (June - July 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i4.883

Abstract

Data is a very valuable asset because it is able to provide accurate, easy and fast information. This study processes coffee shop business data in the city of Padang to determine how customers behave in choosing menus. From the results of data processing. Researchers processed the data using the a priori method. From the results of data processing at a support value of 15%, it is found that the majority of customers still buy menus in units.
Co-Authors Sari, Laynita Septiano, Renil