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<![CDATA[PENGARUH SERVICESCAPE TERHADAP MINAT KUNJUNG ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Mohamed Ashraff Shah]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the effect of servicescape on revisit intention which are mediated by customer satisfaction on cafe visitors in Malang City. This type of research is explanatory research that seeks to explain the relation between variables based on hypothesis testing. This study used a sample of 385 respondents based on the Cochran formula. The distribution of the questionnaires was carried out online through google form. The data analysis technique in this research is using SPSS and the process analysis method by Hayes. The results of this study are servicescape has a significant effect on customer satisfaction, customer satisfaction has a significant effect on interest in revisit intention, servicescape has a significant effect on revisit intention, and customer satisfaction mediates the effect of servicescape on revisit intention. Based on these results, it can be concluded that there is a partial mediation effect because the servicescape can directly affect revisit intention without going through customer satisfaction due to the servicescape's strong appeal to cafe visitors. So, it can be formulated research implications in the form of recommendations for cafe themes and three keys to developt cafe in Malang City.]]>
<![CDATA[PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN ]]>
<![CDATA[Sischa Adetya Utami]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effect of product quality on the loyalty of Miniso customers in Greater Malang with the mediation of customer satisfaction. The sample number of this explanatory research was 170 people, obtained from the use of Roscoe’s guidelines. They were selected using non-probability sampling method and purposive sampling technique. The data was harvested from Google Forms questionnaires distributed online via social media and was analyzed using Hayes’s Process 4.2, performed in SPSS version 25. This study finds that ¬product quality significantly influences customer satisfaction, that customer satisfaction significantly affects customer loyalty, that ¬product quality significantly impacts customer loyalty, and that customer satisfaction mediates the effect of ¬product quality on customer loyalty. The mediation is partial since customer satisfaction mediates the effect of product quality on customer loyalty, but product quality can affect customer loyalty without the mediation of customer satisfaction.]]>
<![CDATA[ANALISIS PENGARUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION KONSUMEN ]]>
<![CDATA[Fauzan Fadlansyah]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effect of product quality and brandawareness on the purchase intention of Big Buster Burger’s customers. This research uses the explanatory type in order to explain the relationship between dependent and independent variables. The data was acquired from Google Forms questionnaires distributed through social media, and the analysis was conducted in IBM SPSS. This study finds that product quality significantly influences purchase intention, and that brand awareness also affects purchase intention. Therefore, it can be concluded that product quality and brand awareness can influence the purchase intention of Big Buster Burger’s customers.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR TERHADAP CUSTOMER LOYALTY MELALUI VARIABEL CUSTOMER SATISFACTION PADA KONSUMEN SKINCARE DI INDONESIA ]]>
<![CDATA[Amalia Salsabeela]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effect of brand ambassador on the loyalty of skincare consumers in Indonesia through customer satisfaction/ this quantitative research describes the position of and the linkage between variables. Using non-probability sampling method, 167 people with the minimum age of 18 years who use Indonesia local skincare products were selected as the respondents. The research instruments were assessed using SEM with the support of outer and inner model tests. The hypotheses were tested using the t-test in the outer and inner models, performed in SmartPLS. The results of the analysis indicate that brand ambassador has a significant effect on the customer loyalty and that customer satisfaction mediates the said effect.]]>
<![CDATA[THE EFFECT OF PERCEIVED EASE OF USE ON INTENTION TO USE ON BANK SYARIAH INDONESIA MOBILE BANKING USERS IS MEDIATED BY E-TRUST AND RELIGIOSITY AS MODERATORS ]]>
<![CDATA[Dennis Shabri Alfani]]>;
<![CDATA[Agung Yuniarto M.S]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i4.1024
<![CDATA[The increase in smartphone users has driven customer demand for mobile banking services, so that many banks have offered innovative banking services to expand the reach of their customers who have accounts or those who do not have bank accounts. Banking is developing the use of mobile banking as a demand to meet the increasing transaction needs of individuals and companies. This is supported by advances in technology, especially cellular telecommunication. Research on "The Influence of Perceived Ease of Use on Behavioral Intention is mediated by E-Trust and Religiosity as moderators of Bank Syariah Indonesia mobile banking users" using a quantitative approach. This study explains the influence between Perceived ease of use on behavioral intention with religiosity and trust as mediating variables. This study uses the PLS analysis technique. Based on the findings of this study, it has been found that religiosity as measured by belief, experiential, considering the benefit of using a product, and carrying out activities in accordance with Islamic teachings is confirmed not to affect customer confidence in the intention to use BSI Mobile. The results of this study also show that perceived ease of use has a significant or important impact on behavioral intention through e-trust. The impact of e-trust mediation is complete mediation. When the perceived ease of use offered by BSI is assessed as lacking by the user, the user will not use the application. Therefore it is bridged by the mediating effect of the e-trust variable. In this case BSI must be able to guarantee all the security and personal data of customers, maintain the credibility of the company and reach and realize the positive expectations of its users for BSI Mobile. Perceived Ease of Use on Behavioral Intention through E-Trust. E-Trust has a partial mediation role on the effect of Perceived ease of use on behavioral intention. It means, perceived ease of use can influence behavioral intention directly or indirectly through trust. Banking mobile banking application providers need to improve strategies in increasing customer trust in BSI Mobile so that there will be continuous use of the application system.]]>
<![CDATA[PENGARUH CAMPAIGN PROMOSI, BRAND AMBASSADOR, DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Jason Christopher Budiman]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to examine the effect of Promotional Campaigns, Brand Ambassadors, and Social Media Marketing on consumer purchasing decisions at Tokopedia. The population used in this study is the Indonesian people. This study uses primary and secondary data and uses a purposive sampling technique with sample characteristics of at least 19 years old to 50 years old, whether they have never shopped or have shopped at Tokopedia. The number of samples collected was 100 respondents by distributing questionnaires using the Google Form. Data analysis techniques using validity test, reliability test, classical assumption test, and hypothesis testing using t test and f test using SPSS program. The results of the study show that the Promotional Campaign and Social Media Marketing succeeded in positively influencing and encouraging purchasing decisions, while Brand Ambassadors had no significant effect and did not encourage consumer purchasing decisions at Tokopedia. This research is expected to provide empirical evidence for further research and to assist Tokopedia in developing marketing strategies to increase transactions.]]>
<![CDATA[PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS LAYANAN ELEKTRONIK TERHADAP PURCHASE INTENTION ]]>
<![CDATA[Ferdian Harya Muhammad]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The purpose of this research is to identify the effects of marketing communication and electronic service quality on purchase intention. Here marketing communication and electronic service quality were measured using several selected indicators and theories. Incorporating purposive sampling technique, 120 people with the minimum age of fifteen years who live in Malang City and have made any transaction through ShopeeFood at least once were selected as the respondents. The research instruments were assessed using reliability, validity, and classical assumption tests, and the data was analyzed through multiple linear regression. The results of the hypothesis testing with t-test have led to findings that marketing communication and electronic service quality partially influence the purchase intention and that marketing communication and electronic service quality positively and significantly affect the purchase intention.]]>
<![CDATA[PENGARUH VALENCE OF CONSUMER REVIEW TERHADAP PURCHASE INTENTION KONSUMEN DALAM MELAKUKAN TRANSAKSI MELALUI MARKETPLACE ]]>
<![CDATA[Khalid Muhammad Khalid]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The emerging culture of online shopping has caused problems for consumers; one of which is that they become more careful in making transactions to reduce purchase risks. Reading online reviews from other consumers make them more confident in making transactions. Valence of consumer review, or the positive or the negative sense of a review, has become a crucial factor of an online review. The objective of this research is to identify the effect of valence of consumer review on consumer’s purchase intention in making transactions via marketplaces. The sample of this quantitative experimental research is 120 respondents; they were selected using accidental sampling, in which samples are acquired based on the convenience of finding them and their willingness to participate in a research. the hypotheses of this study were assessed using ANOVA test and t-test in IBM SPSS Statistics 25. This research finds that valence of consumer review, which in this research is divided into positive and negative consumer reviews, influences consumer’s purchase intention. The findings of this research are expected to be implemented by producers and marketers since the positive or negative sense of consumers’ review can influence their purchase intention. In addition, such reviews are also helpful in creating strong relationships between the producers and consumers.]]>
<![CDATA[PENGARUH AMBASSADOR CHARACTERISTICS, STORE DESIGN, DAN ELECTRONIC WORD OF MOUTH TERHADAP BRAND IMAGE ]]>
<![CDATA[Shella Lavennia]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The goal of this quantitative explanatory research is to identify the effects of ambassador characteristics, store design, and electronic word-of-mouth on the brand image of affordable luxury brands. Using non-probability sampling method and purposive sampling technique, 340 people with the minimum age of eighteen years who know about brands considered as affordable luxury ones, who have visited the store of those brands during the last one year, and who have accessed information about those brands via social media were selected as the respondents. The data analysis was conducted in SPSS 25 by applying multiple linear regression. This study finds that (1) ambassador characteristics positively and significantly influence brand image, (2) that store design has no effect on the brand image, and that (3) electronic word-of-mouth positively and significantly influences the brand image.]]>
<![CDATA[PENGARUH PERIKLANAN DAN ATRIBUT PRODUK DALAM MENINGKATKAN BRAND AWARENESS PADA ONLINE SHOP DENIM DELUGE COMPANY ]]>
<![CDATA[Muhammad Fadhol Arofah Sutarso]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Advertising and product attributes are useful for every company that wants to market its products and instill in consumers' minds that the company sells a product with unique product attributes, consumers unconsciously instill in their minds that a product is in the first thought when consumers are looking for a product. specific product category. This study aims to determine the effect of advertising and product attributes on brand awareness of Deluge Company's Instagram followers. The type of research used is quantitative with inferential descriptive analysis techniques. The method of data collection carried out in this study used a questionnaire measured by a Likert scale with a total of 160 respondents. Data analysis was carried out using multiple linear regression models to determine the effect of each variable on increasing brand awareness. The results of this study indicate that advertising variables and product attributes have a positive influence on increasing brand awareness. Based on this research, the implications that can be given are developing and introducing more detailed product attributes so as to increase awareness in the minds of consumers. And another implication is maximizing the ads on Deluge Company's social.]]>
