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All Journal Elementary: Islamic Teacher Journal
Agustian Ramadana Putera
Yogyakarta State University
Education

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The Mckinsey 7S Framework and School Branding: An Exploratory Study at Private Islamic Elementary School Azifa Ulya Ainunnisa; Setya Raharja; Agustian Ramadana Putera
ELEMENTARY: Islamic Teacher Journal Vol 10, No 2 (2022): ELEMENTARY
Publisher : Program Studi Pendidikan Guru Madrasah Ibtidaiyah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/elementary.v10i2.16145

Abstract

The purpose of this study is to investigate the Mckinsey 7s Framework and its effect on school branding in the Islamic private school. The data collection method used observation, interview, and document study techniques. The primary data sources were from the school principal of Sokonandi Muhammadiyah Elementary School of Yogyakarta, while the secondary data sources were 7 teachers, 2 staffs, and school stakeholders. The data were analyzed using Miles & Huberman’s techniques, namely; data reduction, data presentation, and drawing conclusions. The results showed that 1) Shared values with the tagline “Smart, Religious, and Fun”, 2) The school’s strategy in branding creates multi-intelligence students and realizes the vision and mission of Muhammadiyah’s goals, 3) Organizational structure for the development of school branding with varied coordinating fields, 4) School skills in making a comprehensive management information system, 5) Prioritizing quality-based-learning in every recruitment, 6) facilitating all teachers’ or staffs’ competences, 7) The principal uses two-way communication method
Co-Authors Azifa Ulya Ainunnisa Setya Raharja