Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal PERSPEKTIF
Jimmy Hendrik
Universitas Sumatera Utara
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Political Marketing Strategy for the Incumbent Candidate Pair in the 2020 Asahan District Elections Jimmy Hendrik; Muryanto Amin; Warjio
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7733

Abstract

This study aims to analyse the political marketing strategy undertaken by a pair of rural candidates (Surya-Taufik) in the face of a simultaneous general election of the head of the area (Electors) in 2020 in Kabupaten Asahan. There are a couple of farmers in the district's electoral campaign that are often regarded as strong candidates, which is because they are considered to have more dominant political capital such as popularity capital, networks and images. A pair of evaluated maps have a good image as a popular official in the public eye, but if supported by positive performance figures will certainly strengthen the relationship between the voters and the candidate pair in terms of winning. The theory used to explain these problems is democracy theory, political market theory, political communication theory and role theory. Based on the results of field research, it can be concluded that the process of winning a candidate pair (Surya-Taufik) is a candidate process, forming a winning team, doing research, designing political products, implementing political products, conducting political communication and building commitment. The political marketing theory of the candidate pair (Surya-Taufik) also uses three approaches: push marketing, pull marketing and pass marketing in conducting political campaigns. The strategy is a comprehensive step taken by the candidate pair (Surya-Taufik) and the successful team that can be accepted by all communities.
Co-Authors Muryanto Amin Warjio