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All Journal Medina-Te : Jurnal Studi Islam Al Maal: Journal of Islamic Economics and Banking
Chandra Zaki Maulana
Universitas Islam Negeri Raden Fatah Palembang
Religion Economics, Econometrics & Finance

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Pengaruh Shariah Compliance dan Spiritual Marketing terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Intervening di Bank Syariah Indonesia Kantor Cabang Palembang Sudirman Alfira Nurjannah; Heri Junaidi; Chandra Zaki Maulana
Al Maal: Journal of Islamic Economics and Banking Vol 4, No 2 (2023)
Publisher : Prodi Perbankan Syariah FAI UMT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/almaal.v4i2.7616

Abstract

Islamic banks in Indonesia are getting more advanced as indicated by the emergence of Bank Syariah Indonesia which is the result of the merger of three state-owned banks. BSI's success in maintaining customer loyalty is an achievement. The two variables that are suspected of influencing BSI customer loyalty are Shariah Compliance and Spiritual Marketing and are mediated by satisfaction. The research was conducted at BSI KC Palembang Sudirman, because the bank is the largest BSI branch in the city of Palembang. This study aims to determine the direct and indirect effects of the variables used. This research is a quantitative research with 100 customers as respondents and processed using SmartPLS 3. All variables pass the outer model test, then the result of the inner model is that Shariah Compliance does not directly affect customer loyalty and has a negative value. Spiritual Marketing does not affect customer loyalty directly. However, satisfaction can mediate the relationship between the two variables. Shariah Compliance affects customer loyalty mediated by customer satisfaction and Spiritual Marketing affects customer loyalty mediated by customer satisfaction
Analisis Teknik Pemasaran Produk Tabungan Mudharabah Mutlaqah Melalui Relationship Marketing Pada Bank Syariah Indonesia Cabang Curup Kabupaten Rejang Lebong Provinsi Bengkulu Rihlaili NurArdillah Al Ogny; Rika Lidyah; Chandra Zaki Maulana
Medina-te : Jurnal Studi Islam Vol 19 No 1 (2023): Medina-Te: Jurnal Studi Islam
Publisher : Pascasarjana Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/medinate.v19i1.17018

Abstract

This study aims to deiscribei thei application of reilationship markeiting to thei markeiting of mudhorabah mutlaqoh savings products at Bank Syariah Indoneisia Curup Branch, Reijang Leibong Reigeincy, Beingkulu Provincei. With this typei of deiscriptivei qualitativei reiseiarch and fieild reiseiarch, whilei colleicting data direictly into thei fieild by conducting inteirvieiws with seiveiral customeirs and BSI bank staff. Bank Syariah Indoneisia Curup branch useis a reilationship markeiting strateigy with 3 conceipts, nameily maintaining communication, trust and seirvicei to customeirs. This is in accordancei with thei theiory of reilationship markeiting according to somei eixpeirts so that thei application has a good impact on markeiting activitieis, maintains thei numbeir of customeirs, and provideis conveinieincei in solving probleims that arisei.
Co-Authors Alfira Nurjannah Heri Junaidi Rihlaili NurArdillah Al Ogny Rika Lidyah