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Integration of Using Fintech and Social Media for The Business Sustainability in Pesantren Nur Syamsu; Syaakir Sofyan; Sitti Aisya; Muthmainnah MD
EKONOMIKA SYARIAH : Journal of Economic Studies Vol 6, No 2 (2022): July - December 2022
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v6i2.6024

The urgency in utilizing fintech and social media in business to realize the Halal Value Chain (HVC) is paramount because it can provide added economic value for halal business actors, including Islamic boarding schools in the era of Society 5.0. This study aims to analyze the optimization of financial technology and social media integration in halal businesses managed by Islamic boarding schools to achieve the SDGs in the 5.0 era. This study uses phenomenology with data sources from Islamic boarding schools in Central Sulawesi. This research reveals that the integration relationship between fintech and social media highly depends on optimizing both. Factors driving the use of fintech and social media in Islamic boarding schools business consist of internal factors in the form of pesantren awareness of the importance of sustainable business activities and the vision of independence that exists in Islamic boarding schools. Furthermore, internal driving factors include the Covid-19 pandemic, market growth, digital market behavior, market growth, digital access, and customer behavior. Optimizing the use of social media in market mapping to see market demand trends has implications for Islamic boarding school business strategies in developing products.

Evaluating Indonesian Islamic Financial Technology Scholarly Publications: A Bibliometric Analysis Syaakir Sofyan; Nursyamsu Nursyamsu; A. Syathir Sofyan; Abdurrahman Mansyur; Sitti Aisya; Noval Noval; Nurfitriani Nurfitriani
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.15552

This study aims to examine the development of trends in Islamic fintech studies published in journals under the SINTA category. This paper uses the bibliometric method with Harzing's Publish or Perish analysis tools to collect 121 article metadata on Google Scholar and R Studio and VOSviewer to analyze bibliographic data obtained automatically. The results show that the number of publications on Islamic fintech has increased significantly. The results of the bibliometric analysis found that the authors tend to use the term "sharia fintech" rather than "Islamic fintech." Several research themes that may develop in the future are those related to mobile banking, financial performance, and Internet banking. This study contributes to future research and provides scientific novelty in the assessment of Islamic fintech publications in Indonesia, which are practically and theoretically very important for academics.

Integration of using Fintech and social media for the Sustainability Halal Business in Pesantren Nur Syamsu; Syaakir Sofyan; Sitti Aisya; Muthmainnah MD
Al-Mashrafiyah (Jurnal Ekonomi, Keuangan dan Perbankan Syariah) Vol 7 No 1 (2023): April 2023
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/al-mashrafiyah.v7i1.32934

The urgency of Fintech and social media in halal business to realize Halal Value Chain (HVC) That support the addition of economic value for halal businesses including business activities at Islamic boarding schools in the Society 5.0 era. The purpose of this study is to analyze the optimization of the integration of the use of financial technology and social media in halal businesses managed by Islamic boarding schools to achieve the SDGs in the 5.0 era. This study uses phenomenology with data sources from Islamic boarding schools in Central Sulawesi. This study uses phenomenology with data sources from Islamic boarding schools in Central Sulawesi. The results of the study indicate the optimization of the integration of the use of fintech and social media in halal business activities in the form of recording transactions, analysis of financial reports, decision making, market mapping, product innovation, resilience, and building and maintaining business networks.

Perilaku Konsumen Halal: Peluang Usaha Generasi Milenial Pasca Pandemi Di Kota Palu Sitti Aisya; Fahreza Najmi
Jurnal Ilmu Ekonomi dan Bisnis Islam Vol 5 No 1 (2023)
Publisher : Program Studi Ekonomi Syariah, FEBI UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jiebi.v5i1.137.39-50

Penelitian ini bertujuan untuk mengeksplorasi generasi milenial dengan menjadikan perubahan perilaku konsumen halal sebagai peluang bisnis pasca pandemi. Pandemi telah mempengaruhi perilaku masyarakat dalam memilih dan menentukan kebutuhannya. Pandemi menuntut adaptasi terhadap kebiasaan baru, pemikiran kreatif, inovasi, termasuk dalam membuka usaha. Perubahan pola konsumen pun diadaptasi pasca pandemi seperti penggunaan masker dan cuci tangan. Deskripsi kualitatif sebagai metode penelitian dengan teknik observasi, wawancara dalam pengumpulan data. Kemudian menganalisis data melalui reduksi data, penyajian data dan penarikan kesimpulan. Kemudian memeriksa keabsahan data dengan triangulasi Kesimpulan dari penelitian menunjukkan bahwa perubahan perilaku konsumen halal dalam kegiatan konsumsi membuat generasi milenial kota Palu memanfaatkan peluang bisnis dengan memanfaatkan situasi dan teknologi yang ada. Perilaku konsumen yang lebih banyak menghabiskan waktu untuk berselancar di dunia maya membuat pelaku usaha memilih media sosial sebagai tempat promosi usaha seperti Instagram dan Facebook. Konsumen cenderung secara signifikan memilih produk yang terjamin kehalalannya. Prioritas kepuasan terhadap barang tidak lagi mendominasi pemilihan produk, tetapi mencakup aspek kesehatan dan jaminan kehalalan. Perubahan ini membuka peluang bisnis bagi generasi milenial untuk mendistribusikan dan memproduksi barang halal. Generasi milenial melakukan inovasi produk dengan membuat minuman kesehatan agar imunitas tubuh terjaga dari virus, menjual dengan metode take away, dan menggunakan mitra ojek online untuk mengantarkan pesanan kepada pembeli, serta memiliki jaminan halal pada produk.

Evaluating Indonesian Islamic Financial Technology Scholarly Publications: A Bibliometric Analysis Syaakir Sofyan; Nursyamsu Nursyamsu; A. Syathir Sofyan; Abdurrahman Mansyur; Sitti Aisya; Noval Noval; Nurfitriani Nurfitriani
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.15552

This study aims to examine the development of trends in Islamic fintech studies published in journals under the SINTA category. This paper uses the bibliometric method with Harzing's Publish or Perish analysis tools to collect 121 article metadata on Google Scholar and R Studio and VOSviewer to analyze bibliographic data obtained automatically. The results show that the number of publications on Islamic fintech has increased significantly. The results of the bibliometric analysis found that the authors tend to use the term "sharia fintech" rather than "Islamic fintech." Several research themes that may develop in the future are those related to mobile banking, financial performance, and Internet banking. This study contributes to future research and provides scientific novelty in the assessment of Islamic fintech publications in Indonesia, which are practically and theoretically very important for academics.

Evaluating the Growth Potential of Halal Tourism in Palu Sitti Aisya; Nur Syamsu; Muthmainnah. MD
Iqtishodia: Jurnal Ekonomi Syariah Vol. 8 No. 2 (2023): September
Publisher : Institut Agama Islam (IAI) Al-Qolam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/iqtishodia.v8i2.1133

Indonesia possesses significant potential in halal tourism, but Palu city has yet to fully utilize its resources despite its abundant natural, cultural, and historical wealth. This research used qualitative method that analyzes the successful halal tourism industry in Lombok as a benchmark. The analysis indicates that Lombok's success in developing halal tourism can be attributed to active community participation, a business model prioritizing societal welfare, and full support from the local government. Key implications from this study include engaging the local community, active support from local authorities, effective promotional strategies, and broad collaboration within the surrounding regions. Implementing best practices from successful halal tourism destinations is expected to accelerate the growth of the halal tourism industry in Palu City, ultimately leading to positive impacts on economic growth. Future studies should focus more on preferences, social and cultural aspects, innovative marketing strategies, collaboration with local communities, and adopting best practices aligned with local values and culture.

Assessing Business Empowerment Program Effectiveness: Dolago Padang's Women Farmer Group Study Nur Syamsu; Suriani -; Sitti Aisya; Muthmainnah MD
Indonesian Journal of Islamic Economics and Business Vol. 8 No. 2 (2023): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v8i2.1773

This research evaluates the implementation of an economic empowerment program through the Women Farmer Group (WFG) using sustainable home food yard activities (P2L) supported by the Food Security Agency - Ministry of Agriculture. The program aims to enhance economic empowerment in priority areas, addressing stunting and vulnerable food-insecure regions while promoting food resilience. The study measures the effectiveness of the program implemented through the WFG and evaluates it from the perspective of Islamic economics. Adopting a field research approach with a qualitative descriptive method, primary data is collected through interviews and observations, and secondary data is obtained from the documentation. Program effectiveness is assessed using a simple statistical method, dividing realized program activities by the set targets. Analysis of effectiveness indicators is based on interview findings. The research measures program effectiveness through data reduction, presentation, and conclusion-drawing techniques. The results show that the WFG program in Dolago Padang Village fulfills two effectiveness indicators: target accuracy and program objectives. From the perspective of Islamic economics, the program aligns with principles of justice, responsibility, social security (Takaful), and economic empowerment by the principle of Palawan. However, the program needs to meet the remaining four effectiveness indicators. The study recommends strengthening program awareness and monitoring for future implementation. It emphasizes that achieving program success is a shared responsibility between the government and the community, requiring the fulfillment of effective measurement criteria.

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