Firdaus Azwar Ersyad
Univesitas Semarang

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Pengembangan Ketrampilan Service Konsumen Dan Daya Tarik Desain Iklan Pada Pedagang Kuliner Kota Boyolali Firdaus Azwar Ersyad; Tika Ristia Djaya; Edi Nurwahyu Juliyanto
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 1 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.693 KB) | DOI: 10.58466/literasi.v2i1.287

Abstract

Implementing this community activity aims to develop the skills of culinary traders in Boyolali in increasing Excellent Service. The team uses a simulation method of providing excellent service practice and exposure to the use of the CorelDraw application. With this method, the skills of the traders will be seen in providing excellent service to consumers. With advertising design training using the CorelDraw application, traders are more skilled in designing which is useful for showing aesthetics and introducing the public to their products to make them look attractive, so as to increase sales turnover. This activity will be held on Jln. Pandanaran 405 Winong Hamlet, Boyolali District, Boyolali Regency, Central Java
Peningkatan Kompetensi Public Speaking Pokdarwis Desa Wisata Wonolopo Semarang Dalam Menunjang Konten Pemasaran Berbasis Digital Firdaus Azwar Ersyad; Ayang Fitrianti; Sinta Pramucitra
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.502 KB) | DOI: 10.58466/literasi.v2i2.481

Abstract

The implementation of this community activity aims to improve the skills and knowledge of partners in the field of communication, especially communication techniques and Public Speaking and their implementation in designing digital-based marketing content. This Community Service activity is planned to be carried out in the Wonolopo sub-district, Semarang. The service implementation team made two methods, the Theoretical Method which was outlined in the form of a service module which contained 'Introductory Materials for Communication and Public Speaking and implementation in digital marketing design. The method of practice is the practice of making digital marketing content materials, until a question and answer session between the presenters and Pokdarwis members of the Wonolopo Mijen Tourism Village, Semarang City.