Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Desy Windi Prawita
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Digital Marketing Untuk Meningkatkan Pemasaran UMKM Di Kelurahan Turi Kota Blitar Amanda Dhea Restina; Chrystia Aji putra; Rista Dwi Evitasari; Desy Windi Prawita; Faza Nailinajiyah Darmayanti; Nadia Shafia Putri Alyzia; Alifiyasintadewi Nurqodri; Dimas Puji Utomo; Prima Luhur Pambudi
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.107 KB) | DOI: 10.58466/literasi.v2i2.431

Abstract

The development of technology today has greatly improved, resulting in influential business efforts of both large and small. Activities in promoting products globally can increase sales volume and profit by using digital marketing. In the majesty of Turi, there are quite a few societies that do business. However, among the MSMEs that have developed, they are still hampered by a lack of knowledge about online marketing. The reason many business actors do not carry out E-commerce activities is because they are more comfortable selling offline (directly), not interested in selling online and lack of knowledge or skills in online marketing. Therefore, a digital marketing strategy activity was held to increase the marketing of MSMEs in Turi Village in Blitar City. The goal is a strategic effort to increase marketing potential through digital marketing for MSMEs in Turi Village, Sukorejo District, Blitar City. The methods used in this activity are socialization, discussion, training and mentoring. The digital marketing strategy to increase marketing for MSMEs in Turi Village, Sukorejo District, Blitar City is carried out in several stages, namely digital marketing socialization and digital marketing training and assistance. It is hoped that MSMEs can apply product photos to attract consumer interest, use a marketplace, create a website to promote MSME products in Turi Village to increase marketing through social media
The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City Desy Windi Prawita; Wilma Cordelia Izaak; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5197

Abstract

Lifestyle changes can occur as a result of people becoming more pragmatic and instant in their thinking as a result of technological advances. The purpose of this study is to dissect the ways in which consumers in Surabaya City, Indonesia make judgments about whether or not to buy fast food from KFC (Kentucky Fried Chicken). Customers who have purchased and eaten at KFC restaurants in Surabaya City are included in the sample population. Purposive sampling was used, resulting in a total of 108 responses. A questionnaire or Likert scale was distributed as a tool to collect data. Quantitative methods and primary and secondary sources of information are used in this kind of study. PLS was the method used to analyze the data. Purchasing decisions were found to be positively and significantly influenced by factors including product differentiation, pricing, and brand image.
Co-Authors Alifiyasintadewi Nurqodri Amanda Dhea Restina Chrystia Aji Putra Dimas Puji Utomo Faza Nailinajiyah Darmayanti Izaak, Wilma Cordelia Nadia Shafia Putri Alyzia Prima Luhur Pambudi Rista Dwi Evitasari Supriyono