Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Winda Kusrianti
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinan Keberhasilan Usaha Mikro Kecil Menengah (UMKM) Pada Kecamatan Mandau Winda Kusrianti; Endang Sri Wahyuni
Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 3, No. 2, Desember 2022
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.837 KB) | DOI: 10.35314/iakp.v3i2.2657

Abstract

The purpose of this study is to test the Influence of Business Location, Business Capital, Marketing Strategy and The Use of Accounting Information on the Success of MSMEs in Mandau District. This research is a type of quantitative research using primary data sources (questionnaires). The sampling technique uses the slovin formula, from the data obtained 326 respondents. Data analysis method using multiple linear regression analysis method with the help of IBM SPSS Statistics 23. The results of this study show that the calculated t value of each independent variable is 3,910 for location, 7,131 for business capital, 4,349 for marketing strategy and 2,792 for the use of accounting information, while the table t value is 2.242 (t calculate > t table) that means business location, business capital, Marketing strategies and the use of accounting information affect the success of MSMEs. This proves that the higher the business location, business capital, marketing strategy and the use of accounting information, the higher the success rate of MSMEs in Mandau District..Keywords: Business Location, Business Capital, Marketing Strategy, Usage Accounting Information, and MSME Success.
Co-Authors Endang Sri Wahyuni