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B. Budiyanto
Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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STRATEGI PEMASARAN PRODUK OLAHAN IKAN ASIN (STUDI KASUS USAHA IKAN ASIN IBU MURIAH DI DESA TAPUHAHI KECAMATAN RUMBIA TENGAH KABUPATEN BOMBANA PROVINSI SULAWESI TENGGARA) Inra Lukmana; B. Budiyanto; R. Rosmawati
Jurnal Sosial Ekonomi Perikanan Vol 7, No 1: FEBRUARI 2022 : JURNAL SOSIAL EKONOMI PERIKANAN
Publisher : UNIVERSITAS HALU OLEO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v7i1.27259

Abstract

This research aims to determine the marketing strategy of salted fish products. This research uses a case study method and conducted at Tapuhahi Village, Central Rumbia District, Bombana Regency, Southeast Sulawesi during the period of February 2020. The types of data used were primary data and secondary data. Data were collected by using interview techniques, questionnaires, documentation, and literature studies. The data obtained were analyzed using a SWOT analysis. The results showed that the marketing strategy of IbuMuriah's salted fish products was: not using dangerous preservatives; expanding the marketing network by taking advantages of technological and information developments; registering the product brands at the Directorate General of Intellectual Property Rights (DGIPR) and the National Agency of Drug and Food Control (NADFC);use good of raw materials; use good of the drying area; improve the quality of salted fish which is vulnerable to competition; optimizing the production of salted fish because the rainy season hampers the process of salted fish production; choosing a strategic location; use good promotional activities in print and electronic media.Key words: Bombana Regency; salted fish; marketing strategy
PREFERENSI KONSUMEN IKAN CAKALANG DI KELURAHAN SODOHOA KECAMATAN KENDARI BARAT KOTA KENDARI Rikal Ma'ruf; B. Budiyanto; Akhmad Mansyur
Jurnal Sosial Ekonomi Perikanan Vol 7, No 1: FEBRUARI 2022 : JURNAL SOSIAL EKONOMI PERIKANAN
Publisher : UNIVERSITAS HALU OLEO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v7i1.27258

Abstract

This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored,  stiff textured, clean, with a size of 1 fish/3 kg. Keywords: Conjoint Analysis; Skipjack Tuna; Consumer Preference
Co-Authors Akhmad Mansyur Inra Lukmana R. Rosmawati Rikal Ma'ruf