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All Journal Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Journal of International Conference Proceedings
Yuni Istanto
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND QUALITY OF SERVICE, ON SMARTFREN REPURCHASING INTEREST IN THE COVID-19 PANDEMIC (Survey of Smartfren Internet Service Users in the Special Region of Yogyakarta) Dwi Hari Laksana; Izzat Dani Al Adam; Yuni Istanto
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2012

Abstract

This study aims to determine the effect of product quality, price perception, and service quality on repurchase interest This research method uses quantitative methods with a survey approach. The sample in this study amounted to 120 respondents. The sampling technique in this study used a non-probability sampling technique with purpose sampling with the criteria of respondents being smart consumers who live in the Special Region of Yogyakarta and have made purchases three times during the covid-19 pandemic. The results of this study indicate that product quality, price perception, and service quality together have a positive and significant impact on the intention to repurchase Smartfren internet services in the Special Region of Yogyakarta during the covid-19 pandemic. Keywords: Product Quality, Price Perception, Service Quality, Repurchase Interest,
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION DAN E-LOYALTY NASABAH PENGGUNA MOBILE BANKING BPD DIY Dhiajeng Aroma Gunawan; Yuni Istanto; Titik Kusmantini
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.9-16

Abstract

ABSTRAKM-banking BPD DIY merupakan fasilitas layanan perbankan digital yang dapat digunakan oleh nasabah untuk melakukan transaksi keuangan secara online. Penelitian ini berkaitan dengan kepuasan nasabah dan loyalitas elektronik dengan menggunakan M-banking BPD DIY yang menarik untuk diulas karena terkait dengan keberhasilan sistem informasi perbankan dalam hal kualitas layanan elektronik dan kepercayaan elektronik yang dirasakan nasabah selama mengadopsi mobile banking. Penelitian ini menggunakan metode kuantitatif dengan melakukan serangkaian pengujian hipotesis penelitian. Penelitian ini melibatkan 350 responden dari pelanggan yang berada di BPD DIY Pembatu Tempel cabang Sleman yang diperoleh dengan menyebarkan kuesioner secara offline. Kuesioner yang diperoleh kemudian diolah menggunakan analisis SEM-PLS dengan bantuan aplikasi statistik SmartPLS versi 3.2.9. Penelitian ini berhasil menemukan bahwa E-Satisfaction berpengaruh positif dan signifikan terhadap E-Loyalty, E-Service Quality & E-Trust berpengaruh positif dan signifikan terhadap E-Satisfaction & E-Loyalty nasabah pengguna m-banking BPD DIY. Berdasarkan hasil penelitian diketahui bahwa kepuasan dan loyalitas nasabah m-banking BPD DIY akan meningkat apabila kualitas pelayanan dan kepercayaan terhadap m-banking BPD DIY dapat ditingkatkan. Nasabah yang memiliki kepuasan tinggi terhadap m-banking BPD DIY akan lebih sering menggunakan aplikasi tersebut sehingga loyalitas nasabah akan meningkatKata kunci: M-banking BPD DIY, E-Satisfaction, E-Loyalty, E-Service Quality & E-TrustABSTRACTM-banking BPD DIY is a digital banking service facility that can be used by customers for online financial transactions. This research relates to customer satisfaction and electronic loyalty using BPD DIY M-banking which is interesting to review because it is related to the success of banking information systems in terms of electronic service quality and electronic trust felt by customers while adopting mobile banking. This research uses quantitative methods by conducting a series of research hypothesis testing. This study involved 350 respondents from customers located at BPD DIY Pembatu Tempel Sleman branch who were obtained by distributing questionnaires offline. The questionnaires obtained were then processed using SEM-PLS analysis with the help of the SmartPLS version 3.2.9 statistical application. This study managed to find that E-Satisfaction has a positive and significant effect on E-Loyalty, E-Service Quality & E-Trust has a positive and significant effect on E-Satisfaction & E-Loyalty customers using m-banking BPD DIY. Based on the results of the study, it was shown that m-banking BPD DIY customer satisfaction and loyalty would increase if the quality of service and trust in m-banking BPD DIY could be increased. Customers who have high satisfaction with BPD DIY m-banking will use the application more often so that customer loyalty will increase.Keywords: M-banking BPD DIY, E-Satisfaction, E-Loyalty, E-Service Quality & 
PENGARUH PERCEIVED TRANSACTION CONVENIENCE DAN PERCIEVED RISK TERHADAP BEHAVIOURAL INTENTION DIMEDIASI OLEH PERSONAL INNOVATIVENESS Wisnalmawati Wisnalmawati; Fathir Arya Dimas; Yuni Istanto
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.1-8

Abstract

ABSTRAK Perkembangan teknologi berupa QRIS dapat mempermudah transaksi keuangan secara elektronik. Tujuan penelitian ini yaitu untuk menganalisis minat sebagai pedagang di Pasar yang akan mengadopsi QRIS. Variabel yang digunakan yaitu perceived transaction convenience dan perceived risk sebagai independent dan personal innovativeness sebagai mediasi. Metode yang digunakan yaitu kuantitatif, pengujian hipotesis dengan analisis SEM-PLS. Sampel yang digunakan sebanyak 200 nasabah Bank  sebagai pedagang di Pasar. Hasil penelitian menunjukan bahwa perceived transaction convenience berpengaruh positif dan tidak signifikan, perceived risk berpengaruh negatif dan tidak signifikan. Personal innovativeness sebagai mediasi yang dapat meningkatkan minat nasabah bank sebagai  pedagang pasar yang mengadopsi QRIS. Personal innovativeness merupakan kebaruan penelitian ini. Peelitianni berkontibusi secara teoritis dan praktisKata kunci: Perceived Transaction Convenience, Perceived Risk, Personal Innovativeness, Behavioural Intention, & QRIS. ABSTRACTTechnological developments in the form of QRIS can facilitate electronic financial transactions. The purpose of this study is to analyze interest as traders in the market who will adopt QRIS. The variables used are perceived transaction convenience and perceived risk as independent and personal innovativeness as mediation. The method used is quantitative, hypothesis testing with SEM-PLS analysis. The samples used were 200 Bank customers as market traders. The results showed that perceived transaction convenience has a positive and insignificant effect, perceived risk has a negative and insignificant effect. Personal innovativeness as a mediation that can increase the interest of bank customers as market traders who adopt QRIS. Personal innovativeness is the novelty of this research. This research contributes theoretically and practicallyKeywords: Perceived Transaction Convenience, Perceived Risk, Personal Innovativeness, Behavioural Intention, & QRIS.
Co-Authors Dhiajeng Aroma Gunawan Dwi Hari Laksana Fathir Arya Dimas Izzat Dani Al Adam Titik Kusmantini Wisnalmawati -