Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Journal of International Conference Proceedings
Yuni Istanto
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of International Conference Proceedings

 1 
INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND QUALITY OF SERVICE, ON SMARTFREN REPURCHASING INTEREST IN THE COVID-19 PANDEMIC (Survey of Smartfren Internet Service Users in the Special Region of Yogyakarta) Dwi Hari Laksana; Izzat Dani Al Adam; Yuni Istanto
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2012

Abstract

This study aims to determine the effect of product quality, price perception, and service quality on repurchase interest This research method uses quantitative methods with a survey approach. The sample in this study amounted to 120 respondents. The sampling technique in this study used a non-probability sampling technique with purpose sampling with the criteria of respondents being smart consumers who live in the Special Region of Yogyakarta and have made purchases three times during the covid-19 pandemic. The results of this study indicate that product quality, price perception, and service quality together have a positive and significant impact on the intention to repurchase Smartfren internet services in the Special Region of Yogyakarta during the covid-19 pandemic. Keywords: Product Quality, Price Perception, Service Quality, Repurchase Interest,
Co-Authors Dhiajeng Aroma Gunawan Dwi Hari Laksana Fathir Arya Dimas Izzat Dani Al Adam Titik Kusmantini Wisnalmawati -