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All Journal Journal Of Business, Finance, and Economics (JBFE) Jurnal Ilmiah Multidisiplin (JUKIM)
Lisna Kustamtinah
Universitas Gunadarma
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND AMBASSADOR, BRAND IMAGE DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN NATURE REPUBLIC Nurul Hadiyati; Sri Rakhmawati Rakhmawati; Budiasih Budiasih; Lisna Kustamtinah
Jurnal Ilmiah Multidisiplin Vol. 1 No. 05 (2022): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v1i05.492

Abstract

Keadaan dunia yang masih diselimuti suasana pandemi virus corona COVID- 19 nyatanya pula bawa kesempatan positif untuk beberapa zona bisnis. Salah satunya ialah kebutuhan perawatan kulit ataupun kecantikan yang ialah salah satu industri besar yang lagi tumbuh pesat sebab menyadari berartinya melindungi kecantikan. Tujuan penelitian ini untuk menganalisis Pengaruh Brand Ambassador, Brand Image Dan Korean Wave Terhadap Keputusan Pembelian Nature Republic. Populasi dalam penelitian ini yaitu konsumen yang pernah melakukan pembelian Nature Republic dimana sampel yang diambil sebanyak 250 responden dengan menggunakan teknik purposive sampling adalah konsumen yang pernah membeli produk Nature Republic. Penelitian ini menggunakan metode SEM (Structural Equation Modeling) perangkat lunak AMOS versi 24. Hasil penelitian membuktikan bahwa Brand Ambassador, Brand Image dan Korean Wave berpengaruh terhadap Keputusan Pembelian Nature Republic.
Analisis Komparasi Kinerja Keuangan Perusahaan Pertambangan Batubara Sebelum Dan Sesudah Akuisisi Ardhyan Putra Christyanto; Sri Rakhmawati; Lisna Kustamtinah; Budiasih Budiasih; Heni Heryandini
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3775

Abstract

In 2016, Indonesia's economic growth increased from 4.88% to 5.02% due to an increase in exports which coal became one of the commodities that rose in price. This causes many coal mining companies are starting to expand their business. Many strategies are used to develop a business, one of them is acquisitions. This study aims to compare the company's financial performance before and after the acquisition in 2016 using the ratio of TATO, ROA, ROE, and NPM. This study used the Paired Sample T-Test. The samples in this study were PT Adaro Energy Tbk and PT Golden Energy Mines Tbk. This study compares the values of TATO, ROA, ROE, and NPM before and after the company makes an acquisition. Based on the Paired Sample T-Test, it was found that the TATO value before and after the acquisition did not have a significant difference, but the values of ROA, ROE, and NPM before and after the acquisition had significant differences. The comparison of the average value before and after the acquisition showed that there is an increase in the TATO, ROA, ROE, and NPM value of the companies. 
Analisis Komparasi Kinerja Keuangan Perusahaan Pertambangan Batubara Sebelum Dan Sesudah Akuisisi Ardhyan Putra Christyanto; Sri Rakhmawati; Lisna Kustamtinah; Budiasih Budiasih; Heni Heryandini
Journal Of Business, Finance, and Economics (JBFE) Vol. 4 No. 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3775

Abstract

In 2016, Indonesia's economic growth increased from 4.88% to 5.02% due to an increase in exports which coal became one of the commodities that rose in price. This causes many coal mining companies are starting to expand their business. Many strategies are used to develop a business, one of them is acquisitions. This study aims to compare the company's financial performance before and after the acquisition in 2016 using the ratio of TATO, ROA, ROE, and NPM. This study used the Paired Sample T-Test. The samples in this study were PT Adaro Energy Tbk and PT Golden Energy Mines Tbk. This study compares the values of TATO, ROA, ROE, and NPM before and after the company makes an acquisition. Based on the Paired Sample T-Test, it was found that the TATO value before and after the acquisition did not have a significant difference, but the values of ROA, ROE, and NPM before and after the acquisition had significant differences. The comparison of the average value before and after the acquisition showed that there is an increase in the TATO, ROA, ROE, and NPM value of the companies. 
Co-Authors Ardhyan Putra Christyanto Budiasih Budiasih Heni Heryandini Nurul Hadiyati Sri Rakhmawati