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All Journal Jurnal Komunikasi Islam
Sokhi Huda
Sunan Ampel State Islamic University, Surabaya
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Reformulation of Da’wah Communication Paradigm in the Post-Pandemic Era Ries Dyah Fitriyah; Sokhi Huda; Abd. Mujib Adnan; Tantan Hermansah; Athik Hidayatul Ummah
Jurnal Komunikasi Islam Vol. 12 No. 2 (2022): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2022.12.2.190-219

Abstract

This study focuses on examining the challenges and needs for the reformulation of the da'wah and communication paradigm in the post-pandemic era. Through a qualitative approach, the results of this study show that in the post-pandemic era, da'wah requires a redefinition and reformulation of paradigms, known as the happy da'wah paradigm, namely placing happiness in the experience of the da'wah process and the practice of religious teachings, not on the purpose of da'wah. The performance of the activity system is directed to "offer" the da'wah message, not to "impose" the message. The appearance and performance of this system is packaged in an attractive, creative, innovative, supportive and affirmative communication pattern by utilizing information technology as an efficient communication medium.
Co-Authors Abd. Mujib Adnan Athik Hidayatul Ummah Ries Dyah Fitriyah Tantan Hermansah