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ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP MINAT BELI ULANG KONSUMEN PADA DRESS UP LAUNDRY & DRY CLEANING SERVICE CABANG BENHIL JAKARTA PUSAT Agus Wahyono
Jurnal Manajemen Vol 2 No 1 (2017): Volume 2 No 1 Tahun 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

The purpose of this research is to know the influence of Customer Experience against the interests of consumers on the anniversary of buy Dress Up Laundry & Dry Cleaning Service data collected using the formula slovin with spread 100 respondents customer Dress Up Laundry Dry Cleaning Service & methodology this research is quantitative analysis performed with the associative analysis of multiple linear regression. The results showed partially sense experience is a positive and significant effect against the interest to buy, feel the experience positive and significant effect against the interest to buy, think positive and influential experience significantly to buy interest, act experience positive and significant effect against the interest to buy, relate the experience positive and significant effect against interest buy. simultaneous sense, feel, think, act, relate together in the same positive and significant effect of 75.3% and the remaining 24.7% influenced by other variables that are not described in This research.

Pengaruh Kualitas Pelayanan, Brand Image, Kualitas Website Terhadap Kepuasan Pelanggan Lazada (Studi Pada Mahasiswa USNI Fakultas Ekonomi) Agus Wahyono; R.M Septian Muchsin
Jurnal Manajemen Vol 2 No 2 (2018): Volume 2 No 2 Tahun 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of Service Quality, Brand Image and Website Quality toward Customer Satisfaction. The method used in this study was quantitative method and assessment of the results of this study based on the answers on questionnaires which was given to respondents using Likert Scale. Populations in this research were USNI students from the Faculty of Economics and the total samples in this research were 100 respondents. The analytical methods used in this study are descriptive analysis, instrument test (Validity and Normality), Classic Assumption Test (Normality, Heteroscedasticity, Multicolonierity and Autocorrelation), Multiple Linear Regression Analysis, T Test, F Test and Determinant R² coefficient . From the result of t test (partially), it had been obtained the result that variable of Service Quality (X1) and Brand Image (X2) had influence and significant toward Customer Satisfaction of Lazada Online store. While the variable of Website Quality (X3) had no effect and not significant toward Customer Satisfaction of Lazada Online store. From the f test (simultaneously), obtained the result that the three variables had an effect and significant toward the Customer Satisfaction of Lazada online store.

PENGARUH KUALITAS PELAYANAN, HARGA, DAN KUALITAS WEBSITE TERHADAP KEPUASAN PELANGGAN Agus Wahyono
Jurnal Manajemen Vol 3 No 1 (2018): Volume 3 No 1 Tahun 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This report aims to review the influence of the quality of service , prices and the quality of customer satisfaction website .Methods used in research is quantitative methods and results of the study is based on the answers to the questionnaire given to use likert respondents scale .The population of the research is students usni in 1889 and samples to this study were 100 respondents .The method of analysis on this research using analysis desktiptif , the instrument (validity and normality), the assumption (normality classic, heteroskedastisitas , multikolonieritas and autokorelasi ) , regression analysis linear multiple , the t , the f and koefesien determinan R². From the results of the test t , have the results showed that variable the quality of the services they provide ( x1 ), of prices ( x2 ) and the quality of the services they provide ( x3 ) has had the influence and significant impact on usni student satisfaction .Of the trial f, the results showed that third variable influential and significant impact on usni student satisfaction .

PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS : KA BANDARA STASIUN SUDIRMAN BARU, BNI CITY) Agus Wahyono; Sari Fatmaningsih
Jurnal Manajemen Vol 3 No 2 (2019): Volume 3 No 2 Tahun 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This research aims is to understand; 1) the influence of tangible toward to customer satisfaction, 2) the influence of reliability toward to customer satisfaction, 3) the influence of tresponsiveness toward to customer satisfaction, 4) the influence of assurance toward to customer satisfaction, 5) the influence of empathy toward to customer satisfaction, 6) the influence of tangible, reliability, responsiveness, assurance & empathy toward to Customer satisfaction airport train at Sudirman Baru Station (BNI City). This research is done by conducting survey. The population of this research are consumers who have used it airport train at Sudirman Baru Station (BNI City). The sampling method done by non probability sampling technique with the sample of 60 people. The data collect method obtained by questionnaires which validity and reliability has been tested. Multiple regression are applied to answer the hypothesis as the analysis method. The result of this research indicate that; 1) there is influence of tangible has a negative on customer satisfaction, 2) there is influence of reliability has a negative on customer satisfaction, 3) there is influence of responsiveness has a negative on customer satisfaction, 4) there is influence of assurance has a negative on customer satisfaction, 5) there is influence of empathy has a positive on customer satisfaction

PENGARUH KUALITAS PELAYANAN, FASILITAS, DAN PERSEPSI HARGA TERHADAP KEPUASAN MAHASISWA PADA UNIVERSITAS SATYA NEGARA INDONESIA KAMPUS A Agus Wahyono; Nuraini
Jurnal Manajemen Vol 4 No 1 (2019): Volume 4 No 1 Tahun 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh kualitas pelayanan, fasilitas, dan persepsi harga terhadap kepuasan mahasiswa di Universitas Satya Negara Indonesia (USNI). Penelitian ini bersifat kuantitatif, metode pengumpulan data menggunakan data primer dan data sekunder. Populasi penelitian ini adalah mahasiswa Strata-1 dari fakultas perikanan dan ilmu kelautan, fakultas teknik, fakultas ilmu sosial dan ilmu politik, dan fakultas ekonomi yang aktif kuliah pada tahun 2019. Metode pengambilan sampel menggunakan metode probability sampling dan teknik pengambilan sampel dengan menggunakan metode simple random sampling. Penentuan sampel dengan rumus slovin dengan tingkat kesalahan 10%. Responden pada penelitian ini berjumlah 116 mahasiswa. Metode analisis data yang digunakan adalah analisis linear berganda dengan menggunakan bantuan SPSS versi 22. Kesimpulan hasil penelitian ini ditemukan bahwa Kualitas Pelayanan (X1), Fasilitas (X2), dan Persepsi Harga (X3) secara simultan berpengaruh terhadap Kepuasan Mahasiswa (Y). Kualitas pelayanan dan fasilitas secara parsial tidak berpengaruh pada kepuasan mahasiswa, sedangkan persepsi harga secara parsial berpengaruh terhadap kepuasan mahasiswa. Dan kontribusi R2 sebesar 54,5% terhadap Kepuasan Mahasiswa (Y), sedangkan sisanya sebesar 45,5% dijelaskan oleh faktor atau variabel lain yang tidak dijelaskan dalam penelitian ini

ANALISIS PENGARUH PRODUK, HARGA, TEMPAT, PROMOSI DAN E-QUALITY SERVICE TERHADAP KEPUTUSAN PEMBELIAN DI ZARA CENTRAL PARK PADA MASA PANDEMIC COVID-19 Agus Wahyono
Jurnal Manajemen Vol 5 No 2 (2021): Volume 5 No 2 Tahun 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of Promotion, Price, Location, Promotion, and E-service quality on purchasing decisions of Zara Central Park Mall partially or simultaneously. The data used are primary data collected through distributing questionnaires to 100 respondents who have visited and purchased at Zara Central Park Mall. The method used in this study is a quantitative method and the results of the study are based on respondents' answers using a Likert scale. The data analysis method used in this study is the Multiple Linear Regression Test, F test, t test and the coefficient of determination. The results showed that simultaneously (F test) there was a significant influence between Product (X1), Price (X2), Location (X3) Promotion (X4), E-service quality (X5) variables on Purchasing Decisions (Y). Partially (t test) Product and Price have a significant effect on purchasing decisions, while Location, Promotion and E-service quality do not have a significant effect on purchasing

PENGARUH KUALITAS LAYANAN DIGITAL, PROMOSI, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN SHOPEEFOOD Agus Wahyono; Aldy Ardiansyah
Jurnal Manajemen Vol 6 No 1 (2021): Volume 6 No 1 Tahun 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of digital services, promotions, and trust on ShopeeFood customer satisfaction at the University of Satya Negara Indonesia partially or partially. The data used is primary data collected through the distribution of questionnaires to 100 respondents who have installed the ShopeeFood application and used the ShopeeFood application. The method used in this study is a quantitative method and the research results are based on respondents' answers using a Likert scale. The data analysis method used in this research is Multiple Linear Regression Test, F Test, t Test, and Coefficient of Determination.

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