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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA OPTIK TUNGGAL SEMPURNA CABANG LIPPO MALL KEMANG Fitriani; Lucy Nancy Simatupang
Jurnal Manajemen Vol 2 No 2 (2018): Volume 2 No 2 Tahun 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of Service Quality, Product Quality and Promotion on the purchase decision. used in the research is quantitative methods and assessment of the results of this study based on the answers to the questionnaire given to respondents using Likert Scale. The population in this study is all customers at Optik Tunggal Sempurna and sample in this study is amounted to 58 respondents. Methods of analysis in this research using descriptive analysis, The Instrument (Validity and Reability), Classical Assumption Test (Normality, Multicoloniarity, Heteroskidasity, and Autocorrelation), Corelattion, Linier regression analysis, t test, F test and Determinant coefficient R2. The results of the t test (partially), has obtained results that variable Product Quantity is significant on the purchase decision of PT.Optik Tunggal Sempurna. While the variable Service Quality and Promotion have no effect and does not significantly influence the purchase decision of PT.Opiik Tunggal Sempurna. From test f (simultaneously), the result that the third variable and significant influence on the purchase decision of Optik Tunggal Sempurna

ANALISIS PENGARUH PRODUK, HARGA DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN DITOKO BUKU BOOKS & BEYOND CILANDAK TOWN SQUARE Lucy Nancy Simatupang; Meiti Suswantari
Jurnal Manajemen Vol 3 No 1 (2018): Volume 3 No 1 Tahun 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v3i1.117

This study aimed to determine the effect of Product, Price, and Place of the buying decision. The method used in this research is quantitative method and assessment of the results of this study based on the answers of respondents using Likert Scale. The population in this study is the Consumer Books & Beyond Cilandak Town Square and sample in this study amounted to 57 respondents. The method of analysis in this study using the Test Instrument (Validity and Reliability), Analysis Normality of data, Classical Assumption Test (Normality, multicoloniarity, Heteroskedatisitas, autocorrelation), Test Correlation Coefficient Test, linear regression, t test, Test f, and the coefficient of determination R2 . From the results of the t test (Partially), has obtained results that place the variable (X3) has a significant influence on the purchase decision and book stores Books & Beyond Cilandak Town Square. As for the Product variable (X1), and Price (X2),had no effect and no significant effect on Purchasing Decisions Books & Beyond stores.

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN PT ERHA DERMACENTER PONDOK INDAH JAKARTA SELATAN Lucy Nancy Simatupang; Nurul Maulida
Jurnal Manajemen Vol 3 No 2 (2019): Volume 3 No 2 Tahun 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v3i2.127

This study aimed to determine the effect of Product Quality, Service Quality, and Brand Image on Customer Satisfaction. The method used in this study is a quantitative method and the assessment of the results of this study is based on respondents' answers using a Likert Scale. The population in this study were all customers who made product purchases at Erha Derma Center Pondok Indah, South Jakarta, more than 2 times the purchase and become customers and the sample in this study amounted to 71 respondents. The method of analysis in this study uses Instrument Test (Validity and Reliability), Data Normality Analysis, Assumption Test (Normality, Multicolonity, Heteroscedaticity, Autocorrelation), Correlation Coefficient Test, Multiple Linear Regression Test, T Test, F Test, and Determination R2. From the results of the F test (simultaneously),the results have been obtained that the Product Quality variable (X1), Service Quality (X2), and Brand Image (X3) have an influence and significant on Customer Satisfaction (Y), while the t test results (Partially ) found the variable Brand Image (X3) has no effect and is not significant to Customer Satisfaction (Y), but vice versa with variables (X1) and (X2) to (Y).

PENGARUH KUALITAS PELAYANAN, SUASANA TOKO, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET JALAN SULTAN ISKANDAR MUDA KEBAYORAN LAMA Lucy Nancy Simatupang; Husnul Hotimah
Jurnal Manajemen Vol 4 No 1 (2019): Volume 4 No 1 Tahun 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of Service Quality, AtmosphereStore, and Location on Purchasing Decisions at Indomaret Jalan Sultan Iskandar Muda Kebayoran Lama. The population in this study all consumers who made purchases at Indomaret Jalan Sultan Iskandar Muda Kebayoran Lama and the sample in this study amounted to 71 consumer. The design of this study uses a causal method. The sampling technique uses accidental sampling. The method of collecting data uses primary data and secondary data.The data analysis method used in this study is multiple linear regression analysis with the help of SPSS 22 Software.The results showed that partially (t test) Service Quality (X1) and AtmosphereStore (X2) had a significant effect on Purchasing Decisions,while Location (X3) had no significant effect on Purchasing Decisions.Simultaneously (F test) shows that there is a significant influence between Service Quality variables (X1), AtmosphereStore (X2) Location (X3) on Purchase Decisions (Y).And the contribution of all adjusted R2 independent variables is 49,6% towards Purchasing Decisions (Y), while the remaining 50,4% is explained by other factors or variables unknown and not included in this study

PENGARUH HARGA, E-PROMOSI DAN KEPERCAYAAN, TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI APLIKASI LAZADA (Studi Kasus Pada Mahasiswa Universitas Satya Negara Indonesia Kampus A) Fitriati Oktavani; Lucy Nancy Simatupang
Jurnal Manajemen Vol 4 No 2 (2020): Volume 4 No 2 Tahun 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This research aims to determine the impact of price, e-promotion, and trust on purchasing decisions online in the Lazada app. The method used in this research is the quantitative method and assessment of the results based on respondents ' answers using a Likert scale. The population in this study is of Satya Negara Indonesia University student A the samples in this study amounted to 86. The data analysis methods used in the study are test linear regression test Multiple, F-Test, T-Test, and coefficient of determinant. The results showed that simultaneously (test F) showed that there was a significant influence between the price variables (X1), the e-promotion (X2), and the trust (X3) against the purchase decision (Y). Partial (T-Test) the price is influential as significant to the purchase decision, and the e-promotion is influential as significant to Purchase decision. whereas the trust variable does not influential as significant to the purchase decision.

PENGARUH KUALITAS JASA, HARGA, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA PT. JNE (Studi kasus pada PT. JNE Tomang 9 Jakarta Barat) Lucy Nancy Simatupang; Anggi M Iqbal
Jurnal Manajemen Vol 5 No 1 (2020): Volume 5 No 1 Tahun 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas jasa, harga, dan fasilitas terhadap kepuasan pelanggan. Pupulasi pada penelitian ini seluruh pelanggan PT. JNE Tomang9, sedangkan sampel sebanyak 83 responden. Metode analisis data yang digunakan yaitu uji hipotesis (Uji F dan Uji t) dan Uji Analisis Regresi Linier Berganda. Hasil penelitian ini kualitas jasa dan harga berpengaruh terhadap kepuasan pelanggan, sedangkan fasilitas tidak berpengaruh terhadap kepuasan pelanggan.

PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU XL BUSINESS SOLUTION PADA PT. ACTIVATE ASIA Lucy Nancy Simatupang; Syarah Afriyani
Jurnal Manajemen Vol 5 No 2 (2021): Volume 5 No 2 Tahun 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of product quality, promotion and brand image on the decision to purchase XL Business Solution cards at PT. Activate Asia. This research is a causal research, the population in this study are employees of PT. Activate Asia, which uses the XL Business Solution card, totaling 130 employees. The sampling technique is probability sampling and uses the Slovin formula to produce 98 samples. The data analysis method used in this study is multiple linear regression analysis by performing instrument tests, classical assumption tests and hypothesis testing with the help of SPSS 23 software. The results show that simultaneously the variables of product quality, promotion and brand image have a significant effect on purchasing decisions. And partially the variables of product quality, promotion and brand image have a significant effect on purchasing decisions

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE DI IBOX GANDARIA CITY Lucy Nancy Simatupang; Irene Marsella
Jurnal Manajemen Vol 6 No 1 (2021): Volume 6 No 1 Tahun 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

This study aims to determine the effect of Product Quality, Price, and Brand Image on Apple purchasing decisions at Ibox Gandaria City partially or simultaneously. The data used is primary data collected through distributing questionnaires to 100 respondents who have visited and bought at Ibox Gandaria City. The method used in this study is a quantitative method and the results of the study are based on respondents' answers using the Ordinal scale. The data analysis method used in this research is Multiple Linear Regression Test, F Test, t Test and Coefficient of Determination. The results showed that simultaneously (F test) there was a significant effect between Product Quality (X1), Price (X2), Brand Image (X3) variables on Purchase Decision (Y). Partially (t-test) Product Quality and Brand Image have a significant influence on purchasing decisions. While the price has no significant effect on purchasing decisions.

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Studi Pada Pelanggan Datsun di PT. Indomobil Trada Nasional Cabang Kebon Jeruk Lucy Nancy Simatupang
Jurnal Manajemen Vol 1 No 2 (2017): Volume 1 No 2 Tahun 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

The purpose of this study to analyze the effect of Brand Image, Product Quality and Service Quality on Customers Satisfaction. The population in this study are all customers Datsun in PT. Indomobil Trada Nasional Kebon Jeruk unknown number. Total sample of 60 people with the method of Non-Probability sampling with Accidental Sampling technique.The method of collecting data using a survey questionnaire. Analysis of data using multiple linear regression with SPSS 22. The results showed that the partial t test known brand image variable has significant effect on customers satisfaction, product quality variable did not significantly effect on customers satisfaction and service quality variable has significantly effect on customers satisfaction. Based on F test found that the variable Brand Image, Product Quality and Service Quality simultaneously significant effect on customers satisfaction.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KRL COMMUTERLINE DI KEBAYORAN LAMA Lucy Nancy Simatupang
Jurnal Manajemen Vol 1 No 1 (2016): Volume 1 No 1 Tahun 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Singer study aims to determine how the Effect QUALITY review Service Customer Satisfaction KRL Commuterline in Kebayoran Station. Population Research hearts Singer Was All users Train Station Commuterline in Kebayoran Lama. Searching Google Articles 45 Passengers taking samples, sampling methods accidental WITH collecting data using questionnaires, while the measurement of the variables which are used scale you Likkert WITH five stretches. Methods Data Testing done is test the reliability and validation. Methods of Data Analysis Performed: Correlation analysis, Classical Assumption Test, Multiple Linear Regression Analysis, t test and f test and coefficient of determination (R2). Research shows that physical evidence, Responsiveness and Assurance NOT have an influence KRL Customer Satisfaction Commuterline while reliability and empathy has influence KRL Commuterline Customer

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