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All Journal Jurnal Sains Ekonomi dan Perbankan Syariah KEUNIS KACANEGARA Jurnal Pengabdian pada Masyarakat JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita AKUNSIKA: Jurnal Akuntansi dan Keuangan
Mustika Widowati, Mustika
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Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Mechanical Engineering Public Health

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Journal : JIKA: Jurnal Ilmu Keuangan dan Perbankan

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An examination of the effects of Internet banking, CRM, and product excellence on customer loyalty at State-owned Islamic Bank located in Central Java Romadhon, Hindun Mutiara; Widowati, Mustika; Hasanah, Siti
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol 13 No 2: June 2024
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v13i2.12713

Abstract

This study aims to analyze the significance of product excellence, internet banking, and customer relationship management on customer loyalty at the State-owned Islamic Bank located in Central Java. The population in this study were the customers with the sample used in this study 118 customers were selected using the Simple Random Sampling technique. This research used the Multiple Linear Regression analysis, as well as both partial and simultaneous tests, the Coefficient of Determination test. The results finds that the hypotheses and discussion show that product excellence, internet banking, and customer relationship management have a positive and significant effect on loyalty at the State-owned Islamic Bank located in Central Java both partially and simultaneously.
Co-Authors Arumsari, Vita Fajria, Rola Nurul Hardiningsih, Sri Lestari, Suryani Sri Maryamah, Neni Nurul Fajria, Rola Rodhiati, Annisa Zuhroida Romadhon, Hindun Mutiara Sam'ani, Sam'ani Sari, Mella Katrina Sartono Sartono, Sartono Siti Hasanah Widodo, Saniman Windawati, Atif