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Silvi Sintia Andini
Universitas Pendidikan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pemilihan Destinasi Berkemah: Suatu Analisis Relevansi Determinan Oce Ridwanudin; Andreas Suwandi; Silvi Sintia Andini
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.228

Abstract

One of the industries that were highly impacted by Covid 19 pandemic is tourism. This requires adaptive measures and recovery strategies in order to survive. Among tourism activities that were considered attractive during the pandemic is camping, therefore camping destination managers are required to increase their competitive advantage to win the competition. The purpose of this study is twofold; first is to obtain findings on which attributes of camping are considered most important and second is to obtain findings on which camping attributes give the most experience to the tourists. The method employs in this study is determinant-relevance analysis while the object is three camping sites in Bandung Regency that is Ranca Upas, Batu Kuda, and Ranca Cangkuang. The result of the study shows that camping atmosphere is the most important attribute of camping site choice and is the attribute that gives the most experience to the tourists. Thus, managers need to highlight on the attribute in their promotion activities to gain more visits.
Co-Authors Andreas Suwandi Oce Ridwanudin