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All Journal Jurnal Impresi Indonesia Clean and Sustainable Production
Nella Aginta Pinem
Universitas Mercu Buana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis Of Business Implementation on Shopeepay Digital Wallet using Business Model Canvas (BMC) and Swot Analysis Nella Aginta Pinem; Fifi Sulistyawati; Eirene Nifati Pangkey Gulo
Jurnal Impresi Indonesia Vol. 2 No. 1 (2023): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v2i1.2042

Abstract

Introduction: E-payment, or electronic payment, is a type of payment used when shopping. The financial industry has revolutionized and transformed into an ergonomic method of utility, accessibility, convenience and cost. E-Payment or Electronic payments include bank transfers, e-wallets, QR codes, Paypal and Credit Cards, but researchers examine more deeply electronic payments using e-wallets. Method: This research uses a qualitative descriptive method with a Business Model Canvas approach that uses secondary data, namely data collection through literature studies, journals, books, and websites that are trusted. Results: The first step in this research is to map the current ShopeePay canvas business model. In the business model canvas, observations and considerations are formulated to formulate a business strategy. From this research, several alternative BMC improvement strategies and operational development of the ShopeePay application have been obtained in each component of the canvas model activity block. Conclusion: The results of this study indicate that the ShopeePay business model needs to be improved. The company's business model must be evaluated and followed by technological developments; Fintech is a dynamic industry because it follows the evolution of technology. Therefore, it is necessary to change the elements contained in the nine elements of Canva's business model, such as key partners, key activities, value propositions, customer relationships, channels, customer segments, cost structure, and revenue stream elements.
Analysis of an E-Wallet ShopeePay Satisfaction Model Nella Aginta Pinem; Mirza Mirza
Clean and Sustainable Production Vol. 1 No. 2 (2023): July - December
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2023.007

Abstract

This study aims to analyze the effect of product quality, promotion, and brand image on purchasing decisions on Kenbike spare parts products. The research design uses quantitative research methods with a causal approach to determine the relationship between variables, both independent and dependent variables. The sampling technique in this study used a non- probability sampling technique. Respondents in this study were 100 calculated based on the Rao Purba formula using SPSS version 22. The sampling method used was purposive sampling. The data collection method used a survey method with research instruments through a questionnaire. The research results that have been obtained after testing the Hypothesis Test Model indicate that product quality has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. brand image has a positive and significant effect on purchasing decisions.
Co-Authors Eirene Nifati Pangkey Gulo Fifi Sulistyawati Mirza Mirza