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All Journal Abimanyu: Journal of Community Engagement Nomicpedia: Journal of Economics and Business Innovation
Muhammad Rizky Ramadhan
Universitas Negeri Surabaya
Arts Economics, Econometrics & Finance Education Engineering Social Sciences

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Pemberdayaan Masyarakat Melalui Program Kerja Branding UMKM Dalam Upaya Meningkatkan Ekonomi Pelaku UMKM Desa Kweden Rena Natalia; Fresha Kharisma; Muhammad Rizky Ramadhan; Ina Uswatun Nihaya
Abimanyu : Jornal of Community Engagement Vol 3 No 2 (2022): August 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v3n2.p35-39

Abstract

Kweden village is a tourist village that is not too developed, but besides that, many of its residents work as MSME actors. Most of them learn about MSEs by self-taught through social media, especially YouTube. Due to this, many MSME actors in Kweden Village still lack knowledge of MSMEs and doing business. Many of them just go along with it in business. Therefore, the purpose of holding MSME Branding is so that MSME actors in Kweden Village can be more professional in running and developing their business which will improve the family economy and make Kweden Village better known. The method used in collecting information about the background of MSME actors is by questionnaires and interviews. And as a result, the MSME branding activity program really helps MSME actors in running their business more professionally.
Mempelajari Minat Beli Shampo Khusus Rambut Berhijab: Peran Religiusitas Muhammad Rizky Ramadhan; Endang Setyawati
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 1 (2023): March
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.861 KB)

Abstract

The phenomenon on need on purchasing the beauty product, particularly shampoos has highlighted this study to go further with wide scopes and spectrums. This study also probes the presence of religiosity on how it shapes the customers’ purchase intention on shampoo which focused on the hijabi women in which establishes a niche field in customers’ segments. The research has conducted a regressive sampling using SmartPLS in proving five dimensions which are ideological, ritualistic, intellectual, consequential, and experiential whether they have significance on the motivation and purchase intention for the Muslimah women in buying the hijabi shampoo. The results presented through the consecutive analysis has derived the magnificent outcome in which there are high rate in consumption and online transaction in singularly purchasing the shampoo products that specialized for the hijabi women. Also, concluding in having a dimension from the religiosity in which has shaped the motive for the Muslimah women to purchase a hijabi shampoo amongst other dimensions.
Co-Authors Endang Setyawati Fresha Kharisma Ina Uswatun Nihaya Rena Natalia