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All Journal Komunika: Jurnal Dakwah dan Komunikasi
Risnawati
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin Makassar
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Digital Literacy Vs Flexing Culture on Youtube Risnawati; Muhammad Farid
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v16i1.7432

Abstract

This research aims to analyze how flexing can become a popular culture in Indonesia. This research analyzes the flexing phenomenon on YouTube social media for some Indonesian content creators. How can YouTube become a mechanism for spreading and flexing popular culture, and how is it related to digital literacy? This study used a qualitative method with a phenomenological approach and data collection through literature study and interviews. The Ecumenical Culture and Invasion diffusion theory is used as a theoretical framework. The results of the research stated that when it comes to Indonesian digital literacy, numerous people take the information hypocritically and are deceived by the lifestyle of influencers and try to follow the influencer's lifestyle. People who do not have an adequate understanding of digital literacy tend to believe what they see more easily. Listen and read regardless of their level of education and generate a desire to own things that are seen on the YouTube content watched. At the same time, people who know about digital literacy will tend to be more selective in finding and absorbing information.
Co-Authors Muhammad Farid