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All Journal Jurnal Riset Agama
Muh Rizki Zailani
UIN Sunan Kalijaga Yogyakarta
Religion Humanities Education Public Health Social Sciences

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Komodifikasi Agama sebagai Identitas Kesalehan Sosial Muh Rizki Zailani; Roma Ulinnuha
Jurnal Riset Agama Vol 3, No 1 (2023): April
Publisher : Fakultas Ushuluddin UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jra.v3i1.23519

Abstract

The purpose of this research is to identify and analyze the commodification of religion used as an identity of social piety in this modern era. In order to reveal the phenomenon of this religious commodification pattern, the researcher uses a normative qualitative method approach based on library research by using secondary data such as previous journal articles, books, proceedings and similar sources as the main data. From the research conducted, it was found that there are at least five patterns in the phenomenon of religious commodification. First, by branding products and services with Islamic and modern nuances. Second, offering facilities that make it easier for Muslims to worship even at an above-standard cost. Third, limiting activities that are considered un-Islamic as a form of Islamic service. Fourth, displaying Islamic symbols as a sign that the product is an Islamic product. Fifth, framing in the media and promotions that by buying or consuming these products or services, it is considered to comply with Islamic teachings.
Co-Authors Roma Ulinnuha