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All Journal Journal of Communication Sciences (JCoS)
Micha Selya Malacopo
Universitas Islam Makassar
Humanities Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KONTEN VIRAL AVOSKIN PADA MEDIA SOSIAL TIKTOK TERHADAP PERILAKU KONSUMTIF BAGI PENGGUNA TIKTOK DI KOTA MAKASSAR Micha Selya Malacopo; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.37 KB) | DOI: 10.55638/jcos.v5i1.379

Abstract

 This study aims to determine the effect of Avoskin's viral content on social media tiktok on consumptive behavior of tiktok users in Makassar City. The method in this study uses a type of quantitative research. The population in this study is the people of Makassar City totaling 512,764 people aged 15-34 years. The sample in this study amounted to 100 people who were determined by the Slovin formula with a 10% inaccuracy allowance with data collection techniques through questionnaires distributed by researchers and data processing using simple regression analysis with the help of the SPSS ver 25 program. The results showed that the correlation test value was 0.461, the calculated value of the t test was 5.139 > ttable 1.983 and a significance value of 0.000 <0.05. Then the coefficient of determination is 0.212 or 21.2% as seen from R Square while the remaining 78.8% is influenced by other factors. From the results of the data analysis it can be concluded that there is an influence of Avoskin's viral content on the social media tiktok on consumptive behavior of tiktok users in Makassar City.
Co-Authors Andriansyah Andriansyah