Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Entrepreneurship and Sustainability Studies Applied Quantitative Analysis (AQA)
Eric S Parilla
Northwestern University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences

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Perceived Risk and Mobile Shopping Motivations in Ilocos Norte Philippines Eric S Parilla; Marc Edward M Abadilla
International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.301 KB) | DOI: 10.31098/ijebce.v2i2.922

Abstract

This study aims to determine the effect of perceived risk on mobile shopping motivations. It proposes how product risks and service risks affect mobile shopping motivations. It used a descriptive-correlation research design, and the respondents are Ilocos residents who used their mobile phones for shopping. Convenience sampling was used, and the research approach is quantitative. It used frequencies, weighted mean, and Pearson r to analyze the data. The study has implications for marketing management, such as for online shop owners and advertisers who intend to measure how to promote products on online platforms. The original contribution of this study lies within its questionnaire that has been attuned to the effects of perceived risks to mobile or online shopping motivations. The mobile shopping motivations of Ilocano buyers are efficient to use, easy and convenient to use, and the sense of enjoyment when shopping online. The relationship between product risk and mobile shopping motivation is established in this research. Implications were also discussed.
Attitudes, Anxiety, Skills and Culture in Research: The Case of a Private Higher Education Institutions Eric S Parilla; Arestday Dagani; Ruby Ann Suguitan
Applied Quantitative Analysis Vol. 3 No. 1 (2023): June 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1563

Abstract

This study is about research attitudes, anxiety, skills and culture of private higher education institutions. Universities and colleges seek to cultivate and develop students. Their primary responsibilities are to provide quality education and substantially contribute to society. Moreover, the university should have a strong research culture to attain these goals. The study participants are full-time faculty members of the institution, and descriptive statistics and partial least squares are used to analyze data. The HEI under investigation showed a positive attitude towards research because the institution encourages its faculty members to do research activities. They also have moderate competence skills and are anxious about research activities. On the other hand, the dominant research culture is constructive, and a supportive research environment characterizes it. According to the results of PLS-SEM, research skills are significantly related to research culture. Thus, the university should continuously upgrade its research skills to develop its research culture.
Saving, Buying and Spending Patterns of Overseas Filipino Workers in the Ilocos Region Eric S Parilla; Marc Edward Abadilla
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i2.1619

Abstract

This research study discusses the saving, buying and spending patterns of Overseas Filipino Workers. It used quantitative research design and has 772 OFW-respondents coming from all parts of the country. The sampling design was convenience-snowball non-probability sampling design. Findings suggest that most of the respondents were female, college graduate, have 1-2 dependents and are currently working in Hong Kong. As to buying and spending preferences of OFWs, they intend to plan ahead of time what they are buying. They are responsible spenders since they know how hard it is to earn money abroad. Food, remittance and health and wellness are the major expenses of OFWS. Many OFWs also allot portion of their income to savings. One of the limitations of this study is that this research paper only considered one point in time.
Co-Authors Arestday Dagani Marc Edward Abadilla Marc Edward M Abadilla Ruby Ann Suguitan