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All Journal PRofesi Humas BIORMATIKA : JURNAL ILMIAH FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Jurnal Ilmu Komunikasi Andalan
Nur’aeni Nur’aeni
Universitas Subang
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Literasi Digital Orang Tua Murid PAUD Dalam Pembelajaran Daring Di Kabupaten Subang Nur'aeni Nur'aeni; Adhie Surachman; Ine Anggraini
Biormatika : Jurnal ilmiah fakultas keguruan dan ilmu pendidikan Vol. 8 No. 1 (2022): Biormatika : Jurnal ilmiah fakultas keguruan dan ilmu pendidikan
Publisher : FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35569/biormatika.v8i1.1161

Abstract

Penelitian ini dilakukan untuk mengukur tingkat kompetensi literasi digital orang tua murid satuan pendidikan PAUD di Kabupaten Subang. Pendekatan dan metode pelaksanaan penelitian adalah mixed-method, Sekaligus melakukan benchmark terhadap penelitan sejenis sebelumnya mengenai literasi digital orang tua dan pembelajaran daring di tingkat PAUD pada masa normal baru. Hasil penelitian mengungkapkan informasi dari 30 PAUD yang menjadi responden dan mewakili 30 kecamatan yang ada di Kabupaten Subang. Berdasarkan hasil survei diketahui proses pembelajaran daring untuk tingkat PAUD mayoritas belum dilaksanakan menggunakan platform pembelajaran digital, tapi masih menggunakan komunikasi berbasiskan pesan menggunakan media SMS/ WA. Pembelajaran menggunakan platform digital seperti Zoom sudah dicoba oleh beberapa sekolah PAUD namun terkendala rendahnya literasi digital dan sedikitnya waktu yang dimiliki oleh orang tua murid untuk mendampingi anaknya. Hal ini menunjukkan fakta bahwa meskipun hampir semua orang tua sudah biasa menggunakan dan berkomunikasi secara digital menggunakan telefon genggam atau gadget, tapi tidak paham dalam pemanfaatannya untuk pembelajaran. Berdasarkan hasil penelitian tersebut, maka kebijakan dan panduan literasi digital yang akan direkomendasikan harus menitikberatkan pada peningkatan pengetahuan dan kemampuan orang tua dalam mengakses sistem pembelajaran digital, guna mendukung keberhasilan program dan kegiatan pembelajaran, khususnya yang dilaksanakan secara daring akibat masih merebaknya pandemi Covid-19
Pengaruh Terpaan Konten Video #Racunshopee Di Tiktok Terhadap Perilaku Konsumtif: Studi Kausalitas Pengaruh Terpaan Konten Video #racunshopee di TikTok terhadap Perilaku Konsumtif pada Remaja SMAN 1 Subang Nadhiv Irvina Wibawa; Nur'aeni; Akhmad Basuni
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6700

Abstract

This research is entitled The Effect of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior (A Causality Study of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior in Adolescents at SMAN 1 Subang). Then this research uses the S-O-R Theory. The purpose of this study is to find out how much exposure to #racunshopee's video content is on TikTok, how much consumptive behavior is on #racunshopee's video content. And how big is the impact of exposure to #racunshopee's video content on TikTok on consumptive behavior. The approach used in this research is quantitative with the type of associative. The respondents of this study were teenagers who were students of SMAN 1 Subang who watched and watched the video content of #racunshopee on TikTok. The sampling technique used is a saturated sample (census), while the number of respondents in this study is 97 people. Based on the research results of hypothesis testing through t test, it is known that t count = 8.203 with a significant level of 0.5 and t table = 1.66105. H0 is rejected and Ha is accepted because t arithmetic is greater than t table then. Therefore, it can be concluded that exposure to #racunshopee's video content on TikTok (X) has an effect on consumptive behavior (Y) and the magnitude of the effect is 41.5% and 58.5% is influenced by factors other than the variables studied in this study.   Keywords: #racunshopee video content, exposure, consumptive behavior
Strategi Marketing Public Relations Dealer Daihatsu Dalam Meningkatkan Penjualan Mobil Di Masa Pandemi Covid-19 Edi Satrio Utomo; Suhendra Atmaja; Nur’aeni Nur’aeni
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.264 KB)

Abstract

This study aims to analyze the marketing public relations strategy used by the Daihatsu Pondok Pinang Dealer Branch to increase car sales during a pandemic, using a pull, push, and pass strategy. This study uses descriptive qualitative research methods with data collection techniques using observation, interviews and documentation. The results showed that the marketing public relations strategy of the Daihatsu Pondok Pinang Dealer Branch used push, pull, and pass to increase car sales, each having a role. However, in implementing this strategy there are several obstacles, namely cost and budget constraints in carrying out the program, the increasing number of competitors in the automotive industry business world, and structurally the public relations position does not have its own division still under a senior executive salesman who does not have full authority over decisions designed.
Image of sport tourism Kiara Artha Park Bandung Dasrun Hidayat; Leili Kurnia Gustini; Maylanny Christin; Nur’aeni Nur’aeni; Reza Rizkina Taufik
PRofesi Humas Vol 7, No 2 (2023): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41903

Abstract

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.
MSMEs CAPACITY BUILDING THROUGH DIGITAL LITERACY IN BUMDES MSMEsIN THE DISTRICT OF ROAD CAGAK SUBANG REGENCY Rasman Sonjaya; Almadina Rakmaniar; Irma Purnama Sari; Ahmad Fahrul; Muchtar Muchtar; Nur’aeni Nur’aeni
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.12851

Abstract

The Covid-19 pandemic has had an extraordinary impact on business continuity, including Micro, Small and Medium Enterprises (MSMEs). The majority of MSMEs have been negatively affected by the Covid-19 pandemic. The digitization of MSMEs is an effort to change from conventional to digital systems as an effort to increase the effectiveness and efficiency of MSME business and operational processes. The digitization of MSMEs has made MSME business actors change their business management from conventional to modern practices. However, there are still many people who do not understand that the use of digital media is an obstacle for various aspects, one of which is MSME actors in Jalan Cagak District, Subang Regency. The opportunity to be able to introduce MSME products is very open with digital media. This should be able to help and boost the economy of MSMEs in Jalan Cagak District, Subang Regency, by taking advantage of various opportunities as creative content industry players.The problems that have been identified are the things that are discussed together by the PKM team (community activity program), in order to be given the best solution, the problem is how the current content creators become qualified so that they can help in efforts to increase digital media literacy. In this PKM activity, the team will carry out activities based onseveral methods. The expected output target in this activity is so that digital media literacy can be in demand with quality creative content.The approach method used to overcome problems faced by partners is through outreach, training or counseling and consulting activities. Then an active participatory approach is carried out between the proposing team and partners on an ongoing basis and plays an active role in providing assistance and coaching in the creation of digital creative content.
Pengaruh Promosi Akun Instagram @Badjoelama.Co Terhadap Keputusan Pembelian Barang Preloved Pada Followers Aktif Dhina Khoerunisa; Nur’aeni Nur’aeni; Adhie Surachman
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of the promotion of the @badjoelama.co Instagram account on purchasing decisions on active followers. This study uses a quantitative method with an associative approach. respondents in this study are active followers of @badjoelama.co. The source of the data used is from questionnaire data with active followers @badjoelama.co which is then processed using SPSS version 25. In this study, the significance correlations value is 0.000, so it can be said that there is a relationship between promotions and purchasing decisions, while the Pearson correlation value is 0.490. the level of promotion relationship with purchasing decisions is moderately correlated. The results of significant research taken from the ANOVA table, the significant value of the promotion variable (X) on the purchasing decision variable (Y) is 0.00 <0.05 and f-count 30.909 > f-table 3.09. This proves that Ho is rejected, Ha is accepted, meaning that there is a significant effect of promotion on purchasing decisions.
Co-Authors Adhie Surachman Ahmad Fahrul Akhmad Basuni Almadina Rakmaniar Dasrun Hidayat Dhina Khoerunisa Edi Satrio Utomo Gustini, Leili Kurnia Ine Anggraini Irma Purnama Sari Maylanny Christin Muchtar Muchtar Nadhiv Irvina Wibawa Reza Rizkina Taufik Sonjaya, Rasman Suhendra Atmaja