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All Journal JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) International Journal of Economics, Management and Accounting
Siti Azizah
Brawijaya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Veterinary

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The Strategy of The Sustainable Livelihoods for Beef Farmers in Bima Regency After the Flood Disaster in April 2021 Kharismafullah Kharismafullah; Siti Azizah; Agus Budiarto
Jurnal Ilmu dan Teknologi Peternakan Tropis Vol 9, No 3 (2022): JITRO, September 2022
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jitro.v9i3.24320

Abstract

The purpose of this study is to know the sustainable livelihood strategies of beef cattle farmers in Bima region after the flood disaster by using the concept of Sustainability Livelihood Framework (SLF). The research method used in this study is descriptive qualitative. The sampling method is purposive sampling and snowball sampling. Primary data collection methods are observation and interviews while the secondary data collection method is by accessing the Department of Animal Husbandry and Animal Health in Bima region and Bank Negara Indonesia (BNI). The result of this livelihoods strategy research for the beef cattle farmers is to respond the vulnerability by participating in forest reforestation. The government awareness to enforce the rules, moving the livestock on corn farm locations, moving livestock in locations provided by village government and in Lar Doroncanga, utilizing social media and social networks to anticipate communal conflicts. Using the services of a veterinarian to treat livestock diseases, process livestock waste into compost and biogas, sell livestock in abattoirs, use social media and social networks to sell livestock seeds, using the services of Artificial Insemination officers (IB). Utilizing of savings and capital assistance from banks to buy livestock seeds, utilizing of the livestock insurance programs to anticipate vulnerabilities and buying livestock breeds in Sumbawa District and East Nusa Tenggara (NTT).
Adaptation Strategy of Fried Chicken MSMEs to the Impact of Covid-19 Pandemic in Lowokwaru District, Malang City Riantia Tasya Nurul Himmah; Siti Azizah
International Journal of Economics, Management and Accounting Vol. 1 No. 3 (2024): September : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i3.122

Abstract

This research aims to study the effects of COVID-19 on MSMEs' economic state and to identify the strategy conducted by the fried chicken MSMEs in Lowokwaru District to face those effects. It employs a descriptive qualitative approach, using interviews with 40 informants to understand the effects of the pandemic. Results indicate a significant decrease in turnover (20-40%) due to Large-Scale Social Restrictions (PSBB). MSMEs adapted by adjusting their Marketing Mix (4P), introducing new products, and enhancing existing ones. Some owners hesitated to change prices, believing it wouldn't attract more customers. High rent prices forced some to relocate, while others managed to stay. Strategies included increasing online presence through social media (Instagram and Whatsapp) and utilizing e-commerce platforms (Go-Food, Shopee Food, Grab Food) to sustain business. In conclusion, MSMEs in the fried chicken sector faced declining turnover during COVID-19 and survived by innovating their marketing strategies and intensifying digital engagement.
Co-Authors Agus Budiarto Kharismafullah Kharismafullah Riantia Tasya Nurul Himmah