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All Journal Coopetition : Jurnal Ilmiah Manajemen Journal of Bussines Management Basic SINTESA
Yayat Ginanjar
Universitas Sebelas April
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Impact Motivasi Investasi, Literasi Keuangan, dan Perilaku Keuangan Terhadap Keputusan Investasi Risa Ratna Gumilang; Helles Amanda; Yayat Ginanjar
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.3033

Abstract

This study aims to examine the effect of investment motivation, financial literacy and financial behavior on investment decisions. This type of research is quantitative research using descriptive methods. The data processed is primary data obtained from the results of distributing questionnaires with simple random sampling technique to students of the management study program at Sebelas April University. The research sample is 246 respondents. Data analysis was performed using the PLS (Partial Least Square) program. The results of this study indicate that there is a positive and significant influence of investment motivation, financial literacy and financial behavior on investment decisions. Financial literacy needs to be improved so that students are more motivated to make investments and have good finances for the future.
Marketing Mix Analysis at Sapphire City Park Sumedang Siti Zenab Nuraeni; Yayat Ginanjar; Zulkipli M Ridwan
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In its development, Sapphire City Park needs business, especially in terms of marketing related to products and promotions. The data analysis used in this research is descriptive analysis, and uses data collection techniques through observation, interviews and documentation. The product mix width includes 3 kinds of products offered. The length of Sacipa's product mix has more than 50 menu choices which are divided into 3 types, namely western, kasundaan and archipelago. The depth of Sacipa's product mix has resulted in developments including catering and decoration. The consistency of Sacipa's product mix is very concerned about product quality and service so that consumers feel satisfied. Advertising (advertising) used is through social media Instagram, Tiktok and using market places such as Go Food and Grab food. The company's personal selling uses interactive communication such as holding quizzes that aim to increase customer attractiveness and maintain good relationships with customers to create repeat purchases. Sales promotion (sales promotion) issues a new product every 3 months which can be considered as a limited edition product. Public relations (publicity) that Sacipa does is maintaining good relations with local residents, the authorities and all relevant shareholders. For direct marketing (direct sales) the company uses sales calls usually only for official business because they often use meeting room facilities. A good product mix and promotion can increase sales of Sapphire City Park.
Distribution Channel Analysis At PT. Sinar Sosro KP Sumedang Yayat Ginanjar; Ayu Nurjanah
Journal of Bussines Management Basic Vol 4 No 2 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

PT. Sinar Sosro KP Sumedang is a company engaged in the beverageindustry. However, the distribution varies from year to year and has decreased and increased. The focus of this research is on the channel distribution process carried out at PT. Sinar Sosro KP Sumedang. This studyaims to determine the implementation of the channel, obstacles and efforts to overcome obstacles at PT. Sinar Sosro KP Sumedang. This study uses a descriptive qualitative approach. The sampling technique used purposive sampling technique as many as 3 people, namely Supervisor, Salesman andAssistant Salesman. Data collection techniques include observation,interviews, documentation, and triangulation (combined). The data analysis technique used is the Miles and Huberman model, namely, data reduction, data display, conclusion drawing. The results of this study indicate that the implementation of the distribution channel consists of several stages, namely,product considerations, unit value, perishability of goods, and technicalproperties of the product, and there are obstacles, namely the number of products where the company must be able to take into account the number of products needed by the market required. , because when a company releases a product with the number of opportunities that the market provides,it is afraid that many unsold products will pile up and approach expiration. Forthe PT. Sinar Sosro KP Sumedang further improves distribution channels by expanding market share so that the implementation of marketing or product sales can be high and more.
Analysis Of Marketing Communications in Building Brand Awareness at Distro Madman Wear Sumedang Cut Wahidanti Zahrahast; Aa Kartiwa; Yayat Ginanjar
SINTESA Vol. 13 No. 1 (2022): Sintesa
Publisher : SINTESA

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Abstract

This study aims to find out about Marketing Communication in Building Brand Awareness at Distro Madman Wear Sumedang. This study uses a qualitative research method with a descriptive approach. The sampling technique used in this research is a purvose sampling technique with research informants, owners and leaders of distributions and consumers of Madman Wear Sumedang distributions. The research was conducted using the Miles Huberman model with steps including Data Reduction, Data Presentation, and Drawing Conclusions. The results of the study found that Marketing Communication in Building Brand Awareness at Distro Madman Wear Sumedang was not optimal based on the assessment of the dimensions of Marketing Communication which included (advertising, sales promotion, direct marketing, public relations and word of mouth) and Brand Awareness covering (top of mind, brand recall, brand recognition, unaware of brand). The conclusion of this study for the Distro Madman Wear Sumedang is to further develop product innovation and maintain brand image and intensify marketing activities so that the Madman Wear Sumedang distribution brand can be embedded in the minds of consumers.
Co-Authors Aa Kartiwa Ayu Nurjanah Cut Wahidanti Zahrahast Helles Amanda Ratna Gumilang, Risa Siti Zenab Nuraeni Zulkipli M Ridwan