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All Journal Journal on Education DEVOSI
Adiati Hardjanti
Universitas Trisakti
Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Influencer terhadap Minat Beli Muhammad Sandi Prasetio; Dio Bagas Alkausar; Adiati Hardjanti
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1580

Abstract

This study aims to examine and analyze the effect of perceived credibility, trust, perceived behavioral control, subjective norms, on attitude toward the influencer dan purchase intention in branf Thanksinsomnia. The sample used in this study are 181 respondents. The sampling technique used was purposive sampling. The data were analyzed using the Structural Equation Model (SEM) method. The results of this study indicate that perceived credibility has a positive effect on attitude toward the influencer, trust has a positive effect on attitude toward the influencer, perceived behavioral control has a positive effect on attitude toward the influencer, subjective norms has a positive effect on attitude toward the influencer and attitude toward the influencer has a positive effect on purchase intention.
MEMBANGUN KEUNGGULAN BERSAING DENGAN PEMASARAN SYARIAH Fatik Rahayu; Adiati Hardjanti; Adi Sukmanti; Fadhel Audia Yusran; Khansa Fara Wijanarko; Gunarto Gunarto
DEVOSI Vol 4 No 1 (2023): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v4i1.6913

Abstract

This community service activity aims to increase understanding and skills on how to compete by implementing sharia marketing strategies. Understanding this strategy is very important as a first step in successful marketing in the future considering that there are great opportunities for implementing sharia marketing in Indonesia, where the majority of the population is Muslim. PKM activities are carried out using education, training and discussion/consultation methods. Submission of material followed by practice solving cases and continued with discussion and consultation of problems faced by participants as small business actors considered appropriate to the characteristics of PKM participants. The participants of this activity were 25 students of the Cordova College of Entrepreneurship. The activity was carried out effectively because it succeeded in increasing the participants' knowledge, understanding and skills regarding the concept of Sharia marketing.
Co-Authors Adi Sukmanti Dio Bagas Alkausar Fadhel Audia Yusran Fatik Rahayu Gunarto Gunarto Khansa Fara Wijanarko Muhammad Sandi Prasetio