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All Journal Dinasti International Journal of Management Science International Journal of Advanced Multidisciplinary
Vivi Afifah
Institut Teknologi dan Bisnis Bank Rakyat Indonesia, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Increasing E-Loyalty of E-Commerce Users Through E-Satisfaction and e-Trust Ayi Wahid; Vivi Afifah
International Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2023): International Journal of Advanced Multidisciplinary (January - March 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.165

Abstract

This study aims to prove and analyze the effect of e-service quality on e-loyalty, both directly and indirectly through e-satisfaction and e-trust of e-commerce users. The unit of analysis used was e-commerce users (Tokopedia, Shopee, Bukalapak, Lazada, Blili) in the DKI Jakarta area. The method used was a quantitative method with a sample of 200 respondents, data processing using the structural equation model method. The results of the analysis show that e-service quality directly or indirectly has a positive effect on e-loyalty through e-satisfaction and e-trust. Other results show that e-satisfaction and e-trust are partial mediating on the effect of e-service quality on e-loyalty. However, mediating e-satisfaction on the effect of e-service quality on e-loyalty has the greatest influence, when compared to the direct effect of e-service quality on e-loyalty and the indirect effect through e-trust. The research implication was an increase in e-loyalty, especially an increase in purchase intention of e-commerce users was by increasing e-satisfaction, especially increasing convenience, where e-satisfaction can be increased if e-commerce companies were able to improve e-service quality, especially increasing fulfillment of e-users commerce.
Increasing E-Loyalty of E-Commerce Users Through E-Satisfaction and E-Trust Ayi Wahid; Vivi Afifah
Dinasti International Journal of Management Science Vol 4 No 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1771

Abstract

This study aims to prove and analyze the effect of e-service quality on e-loyalty, both directly and indirectly through e-satisfaction and e-trust of e-commerce users. The unit of analysis used was e-commerce users (Tokopedia, Shopee, Bukalapak, Lazada, Blili) in the DKI Jakarta area. The method used was a quantitative method with a sample of 200 respondents, data processing using the structural equation model method. The results of the analysis show that e-service quality directly or indirectly has a positive effect on e-loyalty through e-satisfaction and e-trust. Other results show that e-satisfaction and e-trust are partial mediating on the effect of e-service quality on e-loyalty. However, mediating e-satisfaction on the effect of e-service quality on e-loyalty has the greatest influence, when compared to the direct effect of e-service quality on e-loyalty and the indirect effect through e-trust. The research implication was an increase in e-loyalty, especially an increase in purchase intention of e-commerce users was by increasing e-satisfaction, especially increasing convenience, where e-satisfaction can be increased if e-commerce companies were able to improve e-service quality, especially increasing fulfillment of e-users commerce.
Mediating of Organizational Commitment in Improving Employee Performance Ayi Wahid; Vivi Afifah
International Journal of Advanced Multidisciplinary Vol. 1 No. 3 (2022): International Journal of Advanced Multidisciplinary (October - December 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i3.204

Abstract

The purpose of this research was to determine and analyze the effect of leadership style and work motivation simultaneously or partially on organizational commitment, as well as the implications for employee performance at hospitality industry. The population in this study were employees of hospitality industry in Bandung West Jaba. The research method used in this research was descriptive and explanatory survey methods with a sample of 79 respondents, and the data analysis method used was path analysis using SPSS version 20 data processing software. Based on the results of the research found that the leadership style and work motivation simultaneously or partially have a positive and significant effect on organizational commitment, partially work motivation was the most dominant variable affecting the organizational commitment. Organizational commitment has a positive and significant effect on employee performance. Another important finding of this research was that the leadership style and work motivation indirectly have a positive and significant effect on employee performance through organizational commitment.
Co-Authors Ayi Wahid