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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Arlina Nurbaity Lubis
Faculty of Economic and Business Universitas Sumatera Utara
Economics, Econometrics & Finance

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THE EFFECT OF CUSTOMER CO-CREATION AND CUSTOMER EXPERIENCE ON ELECTRONIC WORD OF MOUTH (EWOM) THROUGH CUSTOMER SATISFACTION ON SHARIA INDONESIAN BANK IN MEDAN CITY Rizky Amalia Nasution; Amrin Fauzi; Arlina Nurbaity Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.689

Abstract

The banking industry is currently facing many challenges because it is considered very competitive, complex and dynamic. In getting new customers, banks must make changes that can attract customers, one of which is marketing through eWOM. Positive eWOM is created when banks provide the best service for customers. In its goal of creating positive eWOM, banks must improve customer experience and customer satisfaction, besides that customer co-creation is also considered as an effort to increase competitiveness and create positive eWOM. This study aimed to analyze and determine the effect of customer co-creation, and customer experience on electronic word of mouth (eWOM) through customer satisfaction on Bank Syariah Indonesia customers in Medan City. The population in this study were BSI customers who were Twitter users as many as 110 people. The sampling method uses non-probability techniques with purposive sampling. The data analysis method uses Structural Equation Modeling- Partial Least Squares (SEM-PLS). The results showed that customer co-creation has a positive and significant effect on eWOM, customer experience has a negative and insignificant effect on eWOM, customer co-creation has a positive and significant effect on customer satisfaction, customer experience has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on eWOM, customer co-creation has a positive and significant effect on eWOM through customer satisfaction, customer experience has a positive and significant effect on eWOM through customer satisfaction.
THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS Irfan Syahputra; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.951

Abstract

eWOM is a form of electronic word-of-mouth communication that includes reviews and recommendations. Price perception is the consumer's evaluation of a product's value in relation to its price. Brand image refers to consumers' perception of a product brand that is embedded in their minds. The sales percentage of Kahf Care products fluctuated between the years 2021 and 2022. This is due to the emergence of many local brands offering similar specialized grooming products for men. This study aims to analyze the influence of eWOM and the perception of price on purchase intention with brand image in Kahf Care products. The study examines 380 respondents who use Kahf Care products, selected through purposive sampling technique, and is tested using the statistical analysis method of path analysis. The results of the first substructure indicate that eWOM and price perception have a positive and significant impact on brand image. The results of the second substructure indicate that eWOM, price perception, and brand image have a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test.
THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS AND MOTIVATION ON PURCHASE DECISIONS CANAKO RICE BOX WITH A LIFESTYLE AS A MODERATION VARIABLE Anggita Rizki Defiani Hasibuan; Arlina Nurbaity Lubis; Parapat Gultom
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.965

Abstract

This study aims to determine and analyze the influence of consumer perceptions of the product and motivation on purchasing decisions for canako rice boxes with lifestyle as a moderating variable. The population in this study is the people of Medan City with 6 sub-districts including the sub-districts of Medan Barat, Medan Baru, Medan Polonia, Medan Johor, Medan Kota, Medan Selayang. The reason for using only 6 Medan Districts is that in terms of the distance from the Canako Rice Box outlet to the 6 Districts it is not too far away. The sampling technique in this study was non-probability sampling as many as 138 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study show that consumer perceptions of products have a positive effect on purchasing decisions. Motivation influences and is significant on purchasing decisions. Lifestyle moderates consumer perceptions of products on purchasing decisions. Lifestyle moderates between motivation and purchasing decisions.
Co-Authors Amrin Fauzi Anggita Rizki Defiani Hasibuan Irfan Syahputra Paham Ginting Parapat Gultom Rizky Amalia Nasution