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All Journal Jurnal Mirai Management
Elsa Yuli Ratna Sari
(Orc ID : https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Awareness, Keunggulan Produk Dan Kepercayaan Terhadap Minat Nasabah Menabung Di Bank Nagari Cabang Lubuk Buaya Padang Elsa Yuli Ratna Sari; Lidya Martha
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3704

Abstract

The purpose of this study was to test brand awareness, product superiority and trust in customers' interest in saving at Bank Nagari Branch Lubuk Buaya, Padang. This type of research is quantitative research. This research was conducted at Bank Nagari Branch Lubuk Buaya, Padang. The sampling method used the accidental sampling method with the slovin formula of 98 respondents. Data analysis techniques used were validity, reliability, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results showed that brand awareness, product superiority and trust had a positive and significant effect on the customer's saving intention at Bank Nagari Branch Lubuk Buaya,Padang. Keywords: brand awareness, product excellence, trust and customer interest in saving.
Co-Authors Martha, Lidya