Agus Pratama
Program Studi Agribisnis, Fakultas Pertanian, Universitas Samudra

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Trading System Analysis and Marketing Margins for Tuna, Cakalang, and Tongkol at Fish Auction Place (TPI) Kuala Idi, East Aceh District Agus Pratama; Teuku Fadlon Haser; Devi Yanti Rizky; Dina Novita; Julia Dahara; Fadli Fadli; Suri Purnama Febri; Darsiani Darsiani
Jurnal Ilmiah Samudra Akuatika Vol 6 No 2 (2022): Jurnal Ilmiah Samudra Akuatika
Publisher : Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jisa.v6i2.7374

Abstract

Marketing of fishery products must be carried out efficiently so that fishermen and consumers are not harmed. The purpose of this study was to analyze the marketing system, margin value, fisherman's share for skipjack, tuna and tuna in TPI Kuala Idi. Determination of respondents using purposive sampling method. The results of the study were obtained for Cakalang fish, the total marketing margin on marketing channel II was greater, namely Rp. 5,800 and channel I obtained the highest Df, namely 89%. For Tuna, the total marketing margin in marketing channel II is greater, namely Rp. 6,400 and channel I obtains the highest Df, namely 86%. For tuna, the total marketing margin on marketing channel II was greater, namely IDR 5,800 and channel I obtained the highest Df, namely 87%. From the results of Fisherman's Share calculations, the three marketing channels above the percentage share received by fishermen from TPI is 89% and is the largest percentage of other marketing calculations. It can be concluded that the marketing agency TPI Kuala Idi, East Aceh District plays an important role in the share of the results received by fishermen.