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All Journal CommIT (Communication & Information Technology) Jurnal Optimasi Sistem Industri Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri ComTech: Computer, Mathematics and Engineering Applications Management Studies and Entrepreneurship Journal (MSEJ) INFOKUM Jurnal Scientia Media Bina Ilmiah
Ardhianiswari Diah Ekawati, Ardhianiswari Diah
Industrial Engineering Department, BINUS Graduate Program-Master Of Industrial Engineering, Bina Nusa University, Jakarta, Indonesia 11480
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Optimasi Sistem Industri

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Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food Ni Made Dewi Ayu Murti; Ardhianiswari Diah Ekawati
Jurnal Optimasi Sistem Industri Vol. 21 No. 2 (2022): Published in November 2022
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/josi.v21.n2.p106-114.2022

Abstract

Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awareness affecting purchase intention and sustainable consumption of the millennials towards organic food. A questionnaire used to evaluate the relationships between the six constructs. The findings showed that 340 respondents have met requirements for analysis. The method used was Structural Equation Model (SEM). The research findings find out the main factors that influence purchase intention and sustainable consumption of the millennial generation towards organic food. This research is expected to help non-governmental organizations increase purchase intention and investigate factors that influence the sustainable consumption of organic food in the millennial generation. This research has implications for the organic food industry, especially organic food producers, namely by applying the packaging sustainability method to reduce waste in the environment.
Co-Authors Andhita Eriyandini Anita Maharani Ariska Dithya Pratiwi Ariska Dithya Pratiwi Astri Desiana Astri Desiana Astri Desiana Chandra Hosen Febriana, Trisna Joko Santoso Joko Santoso Ni Made Dewi Ayu Murti Trisna Febriana Yunita Kartika Sari Yunita Kartika Sari, Yunita Kartika