Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal JWM (JURNAL WAWASAN MANAJEMEN) Conference on Community Engagement Project (Concept)
Yohana Juwitasari Hulu
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH LIVE STREAMING SHOPPING TERHADAP PENJUALAN BARANG THRIFSHOP DI KOTA BATAM: Live Streaming Shopping Yohana Juwitasari Hulu; Renny Christiarini
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 1 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v11i1.241

Abstract

 This research is based on the phenomenon of selling goods with live broadcasts on social media since the Covid-19 pandemic to know several factors that influence purchase intentions on live streaming shopping on the sale of used goods in Batam City. The study was conducted by collecting 330 samples obtained by distributing questionnaires to people who had watched live broadcasts of used clothes on social media. The data is processed using Smart PLS version 26. The results of this study indicate that Social Interaction does not affect Purchase Intention, followed by Social Interaction which affects Trust. Consumer involvement has a significant effect on trust, followed by perceived economic benefits which have a significant effect on trust, subjective norms and perceived prices have a significant effect on purchase intention. Meanwhile, Subjective Norm does not affect Purchase Intention. For the moderating effect, trust has a significant effect on purchase intention. Through this research, it is hoped that it can provide a view to the public that selling through live broadcasts is the best marketing system
Strategi Digital Marketing Dan Selebgaram Batam Sebagai Sarana Mengembangkan UMKM Afo Cake & Catering Renny Christiarini Christiarini; Yohana Juwitasari Hulu
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The practical work carried out aims to provide solutions to the problems faced by Partners. In developing a business and increasing sales, it is necessary to use digital marketing to increase sales, this technique has been carried out by many entrepreneurs. The author collects data to design a marketing strategy that will be carried out by observing and interviewing business owners. The promotion method used in this study is advertising, promotion through Instagram and using celebgrams in Batam City as a medium for business promotion.
Co-Authors Renny Christiarini Renny Christiarini Christiarini