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All Journal Enrichment : Journal of Management Jurnal Ekonomi International Journal of Applied Finance and Business Studies Journal Transformation of Mandalika Journal of the Community Development in Asia Jurnal Pelita Dharma Jurnal Inovasi Global
Franky Okto Bernando
STAB Negeri Sriwijaya, Indonesia
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Journal : Jurnal Ekonomi

 1 
ANALYZING THE NEW STUDENT ADMISSION FORECASTS USING SINGLE AND DOUBLE EXPONENTIAL SMOOTHING FORECASTING METHODS AT STABN SRIWIJAYA COLLEGE TANGERANG BANTEN Pringgondani Pringgondani; Franky Okto Bernando
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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This study aims to assess the utilization of Single Exponential Smoothing (SES) and Double Exponential Smoothing (DES) techniques in predicting the number of new students at STABN Sriwijaya Tangerang. Additionally, the study aims to analyze the forecasted new student admissions for 2024 using the SES and DES methods. Lastly, the study seeks to identify the optimal value of the Constant error (α) for accurate forecasting.   The research methodology employed is applied research, utilizing a population of all historical data on new student admissions. The sample for analysis spans from 2013 to 2023 and was chosen using a purposive sampling procedure.   The research yielded the following results: (1) SES forecasting is conducted by determining the constants 0.1 and 0.9, followed by DES forecasting using the same constants. The forecasting methods are then evaluated using error metrics such as MAD, MSE, and MAPE. (2) Using the SES method, the forecasted number of new STABN Sriwijaya students for 2024 is 67 for an alpha value of 0.1 and 95 for an alpha value of 0.9.   The Double Exponential Smoothing (DES) method predicts that there will be 80 new students in 2024 when using an alpha value of 0.1. However, using an alpha value of 0.9, the forecasted number of new students is 76.   (3) The DES approach outperforms the SES method in terms of accuracy, yielding a MAPE result of 27%.
SME'S FINANCIAL BEHAVIOR; ACCESS TO FINANCE, FINANCIAL LITERACY AND FINANCIAL EXPERIENCE Franky Okto Bernando; Erick Lauren Ray; Benny Oktaviano
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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MSMEs contribute 60.6% to the Gross Domestic Product (GDP) in Indonesia. However, on the other hand, the level of financial literacy and financial experience of MSME actors is still low, as well as the lack of access to financial institutions for this sector. The purpose of this study is to determine whether there is an effect of financial access (X1), financial literacy (X2) and financial experience (X3) on the financial behavior (Y) of SMEs. The research data was tested using SPSS version 25, with the results of the study both partially using the T test and simultaneously using the F test there was a significant influence between the variables of financial access (X1), financial literacy (X2) and financial experience (X3) on financial behavior (X1) Y), the coefficient of determination in Adjusted R Square explains the magnitude of the influence of 72.8%, while the remaining 27.2% is influenced by other factors.
Brand Equity PT Pos Indonesia (Persero) Desima Fitriani Purba; Franky Okto Bernando
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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The purpose of this study is to examine the brand equity of Pos Indonesia. The researchers employed descriptive analysis techniques, including interval class ranges and data processing through means, range, and mean differences. This study employed a sample of 200 customers of Pos Indonesia in Jakarta. The data was collected by distributing questionnaires using Google Forms. The purpose of this research was to examine brand equity, specifically focusing on four dimensions: brand awareness, brand perceived quality, brand association, and loyalty. Brand refers to the unique identity and reputation of a product or company. Brand loyalty is the tendency of customers to choose and support a certain brand above others consistently. The descriptive analysis of the brand equity condition of the Pos Indonesia Main Branch Office yielded an overall mean score of 3.66. This score indicates that all consumers agreed in perceiving the company's brand equity. Starting from the highest, the brand association dimension reveals the outcomes of each level. The top dimensions of brand equity in the brand association dimension are brand association (3.86), perceived quality (3.81), and brand awareness (3.75). Customers perceive these three aspects as aligning with the three dimensions of brand equity. Additionally, brand loyalty, which scored 3.23, was perceived by customers as strongly indicating their loyalty towards Pos Indonesia. This research is constrained by the fact that it only includes postal users residing in the DKI Jakarta region. This research is expected to serve as a benchmark for future studies and offer valuable insights for organizations to shape their policies and explore alternative solutions. 
Co-Authors Benny Oktaviano Benny Oktaviano Desima Fitriani Purba Desima Fitriani Purba Erick Lauren Ray Erick Lauren Ray Lia Febrian Pringgondani Pringgondani Sandi Dharma Saputra Sandro Varade Purba Stefani Ancil Anggita