Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bakti Sekawan : Jurnal Pengabdian Masyarakat
M. Fuad
Institut Bisnis dan Informatika Kwik Kian Gie
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementasi Etika Bisnis Dalam Operasi UKM di Era Digital Bernadine Bernadine; Abdulah Rakhman; M. Fuad; Liaw Bun Fa
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.675 KB) | DOI: 10.35746/bakwan.v2i2.276

Abstract

When a business is faced with extreme competition, the ability of SMEs to maintain its market is needed in various ways to excel in the competition. Business ethics in a company has a very important role in running its business. A company will succeed based not only on good morals and management but also on good business ethics. The problem is that unethical behavior in business activities often occurs due to the development of digital-based information technology which provides opportunities, weak morals, and awareness of ethics in doing business, making opportunities for business actors to commit acts that violate business ethics. Starting from this problem, the Kwik Kian Gie Institute of Business and Informatics teaching group conducted training and mentoring for members of the Garudayaksa Nusantara Cooperative on the Implementation of Business Ethics in SME operations which was held on July 22, 2022, in Jakarta. The purpose of this training and mentoring is to increase understanding of Business Ethics and general principles of Business Ethics, provide insight into the implementation of Business Ethics in SME Operations, Provide examples of violations of business ethics in SME operations in the digital era, and motivate SME business people to implement Business Ethics. It is hoped that this training will result in the formation of awareness among SMEs about the importance of business ethics in relation to the company's goals for long-term profits, and the development of ethical behavior among SMEs in business operations in the digital.
ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA DI JAKARTA Edi Sucipto Tanady; M. Fuad
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.663

Abstract

This study was conducted to determine whether the brand image and service quality affect the purchase decision of Tokopedia in Jakarta. Brand image is a representation of the overall perception of the brand that is formed from information and experience of the brand. Quality of service is an effort to meet the needs and desires of consumers based on what is expected by consumers. While the purchasing decision is the final decision to make a purchase transaction of a product or service. Respondents from this study are people who have transacted and used the Tokopedia application. This research can be calculated and analyzed multiple linear regression with SPSS 20 software tools. Data collection techniques used are communication techniques by distributing questionnaires to obtain data, whereas in sampling techniques used are non-probability sampling with judgment sampling approach that is sampling which is based on certain criteria or considerations. The results of this study indicate that (1) Brand Image has a positive and significant effect on Purchasing Decisions (2) Service Quality has a positive and significant effect on Purchasing Decisions. Keywords: Brand Image, Service Quality, and Purchase Decisions
Co-Authors Abdulah Rakhman Bernadine Bernadine Edi Sucipto Tanady Liaw Bun Fa