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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Pengabdian dan Kewirausahaan Jurnal Multidisiplin Madani (MUDIMA)
Meilisa Alvita
Pradita University
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Multidisiplin Madani (MUDIMA)

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The Influence of Viral Marketing and Product Quality on Purchase Decision on Contemporary Foods, Sang Pisang Hendy Tannady; Meilisa Alvita
Jurnal Multidisiplin Madani Vol. 3 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i2.2388

Abstract

This study aims to find out the effect of Viral Marketing on Purchase Decisions for the current food Sang Pisang in Cempaka mas. The second is to determine the effect of product quality on purchasing decisions for Sang Pisang contemporary food in Cempaka Mas. The third is to find out the effect of Viral Marketing and Product Quality on Purchase Decisions for the current Sang Pisang food in Cempaka Mas. This research uses a quantitative approach. The data collection used by researchers is through a questionnaire. The population in this research are people who know Sang Pisang products. Determination of the sample used is a non-probability sampling technique with purposive sampling method. The sample used was 162 respondents with the criteria of respondents coming from consumers who had bought Sang Pisang products. Based on the research that has been done, the researcher can conclude that the Viral Marketing Variable separately (partially) influences purchasing decisions. Product quality variables separately (partially) influence purchasing decisions. Viral marketing variables (X1) and product quality (X2) simultaneously influence purchasing decisions (Y)
Factors of Halal Awareness in Cosmetic Products Among Milenial Muslimah in Indonesia Hendy Tannady; Meilisa Alvita
Jurnal Multidisiplin Madani Vol. 3 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i6.3199

Abstract

This study aims to analyze the factors that shape awareness of halal cosmetic products among millennial Muslim women in Indonesia. The data source for this study came from a sample of 100 respondents, namely millennial Muslim women who already have an income and have used halal cosmetics, which were determined using a representative purposive sampling method. Data were analyzed using factor analysis which consisted of 4 factors, namely: (1) Halal Information, (2) Availability, (3) Halal in Media, and (4) Halal Program with a total of 23 variables. The results showed that there were 6 new factors that were formed from 21 variables analyzed and contributed 68.081%, which consisted of: (1) Media Information of 31.448% had an eigen value of 6.604, (2) Halal Accessibility of 10.624% had an eigen value of 2.231 , (3) Halal Label Information of 7.928% has an eigen value of 1.665, (4) Knowledge of Halal of 7.243% has an eigen value of 1.521, (5) Halal Program of 5.784% has an eigen value of 1.215, and (6) Halal Assurance of 5.054 % has an eigenvalue of 1.061. So from these results, it is advisable for cosmetic companies to prioritize the power of halal cosmetics and disseminate knowledge about the benefits of halal cosmetic ingredients directly to millennial Muslim women. In this way it is hoped that it can increase halal awareness among millennial Muslim women
Co-Authors Budi Budi Grace Putlia Hary Saputra Sundoro Hendy Tannady Rowena, Janny Samuel Samuel Wibisono, Jensen Wijaya, Brendi Wilson, Nicholas