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All Journal SEIKO : Journal of Management & Business Jurnal Point Equilibrium Manajemen dan Akuntansi
Frida Aprillia
Universitas Bina Sarana Informatika
Economics, Econometrics & Finance Social Sciences

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Analisa Promosi Free Biaya Kirim, Online Consumer Rating dan Panic Buying Tiktok Terhadap Keputusan Pembelian Purwatiningsih Purwatiningsih; Alan Budi Kusuma; Frida Aprillia; Dhuha Safria
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3811

Abstract

Abstrak Pertumbuhan pada era digitalisasi kini semakin meningkat, dengan peningkatan tersebut penjualan secara online pun juga turut meningkat. Tidak menutup kemungkinan bahwa penjualan yang dilakukan secara live menjadi ajang yang sangat mempengaruhi tingkat penjualan pada online shop khususnya di Indonesia. Beragam penawaran dan kemudahan pembelanjaan secara online memberikan dampak persaingan yang sangat ketat antar perusahaan dari beberapa aspek. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisa promosi biaya kirim, online consumer rating dan panic buying tiktok terhadap keputusan pembelian. Penelitian dilakukan secara kuantitatif dengan analisis menggunakan persamaan structural dengan Pendekatan Partial Least Square (PLS) 4 . korespondensi pada penelitian ini berjumlan 100 orang dari seluruh lapisan masyarakat yang berdomisili di kepulauan jawa. Dan dari hasil penelitian ini menunjukan bahwa promosi biaya kirim tidak berpengaruh dan tidak signifikan. Dari hasil penelitian ini pula bahwa online consumer rating berpengaruh dan signifikan terhadap keputusan pembelian. Dan panic buying menunjukan bahwa tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian. Kata Kunci: Free Biaya Kirim, Online Consumer Rating, Panic Buying dan Keputusan Pembelian Abstract Growth in the era of digitalization is now increasing, with this increase, online sales have also increased. It is possible that sales made live become an event that greatly affects the level of sales in online shops, especially in Indonesia. Various offers and ease of online shopping have an impact on very tight competition between companies from several aspects. Therefore, the purpose of this study is to analyze tiktok's free shipping promotions, ratings and panic buying on purchase interest. The study was conducted quantitatively with Partial Least Square analysis (PLS) 4. Correspondence in this study consisted of 100 people from all walks of life who lived in the Java Islands. And from the results of this study, it shows that the promotion of shipping costs has no effect and is not significant. From the results of this study, online consumer ratings also have an effect and are significant on purchasing decisions. And panic buying shows that it has no effect and is not significant to the buying decision. Keywords: Free Shipping, Online Consumer Ratings, Panic Buying and Buying Interest
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KOTA DEPOK : PENDAHULUAN, KAJIAN PUSTAKA, METODE, HASIL DAN PEMBAHASAN, PEMBAHASAN, KESIMPULAN, SARAN Nurkaya Melianda; Frida Aprillia
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 2 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v4i2.148

Abstract

 BKPSDM of Depok City is an agency that acts as the executor of the regional government and is responsible for formulating technical policies in the field of personnel and providing service support for governance in regional personnel management as an effort to manage HR Management with leadership that motivates employees to work better and can fulfill organizational goals more efficiently and effectively. This study aims to determine the effect of leadership and work motivation on employee performance at BKPSDM Depok City partially and simultaneously. The research used statistical quantitative methods. The number of saturated samples in this study were 60 respondents from BKPSDM employees. The Data analysis techniques in this study used multiple linear regression methods, data management used SPSS Version 25. The test results show that: 1) partially leadership and work motivation on employee performance at BKPSDM Depok City,the result partial test Leadership (X1) has a coefficient regression of 5,504>2,002, then H0 is rejected and H1 is accepted, and work motivation (X2) has a regression coefficient of 10,471>2,002, then H0 is rejected and H2 is accepted, both variabels have a significance value < 0,05. So the results of the t (partial) test show that there is a positive and significant influence of the variabels Leadership (X1) and Work Motivation (X2) on employee Performance at affect employee performace at BKPSDM Depok City. 2) simultaneously leadership dan work motivation affect employee performace at BKPSDM Depok City, the test results were obtained from Fining>Frabel (53,941>3,16 and a significance < 0,05). Then the results of testing the f test (simultaneous) show that there is a positive and significant influence on the variables of leadership and work motivation simultaneously on employee performace at BKPSDM Depok City. Keywords: Leadership, Work Motivation, Employee Performance
Co-Authors Alan Budi Kusuma Dhuha Safria Nurkaya Melianda Purwatiningsih Purwatiningsih