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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Artha Satya Dharma Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi
Ni Luh Eka Ayu Permoni
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING USAHA KERAJINAN TENUN PADA MASA PANDEMI COVID-19 (STUDI KASUS PADA USAHA TENUN ALAMANDA SUDAJI BALI) Ketut Surya Pramita; Ni Luh Eka Ayu Permoni
Jurnal Daya Saing Vol 9 No 1 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1066

Abstract

Penelitian ini bertujuan untuk menentukan analisis strategi pemasaran dalam meningkatkan daya saing usaha tenun di masa pandemi Covid-19 (studi kasus pada usaha tenun Alamanda Sudaji di Bali). Prosedur pemilahan informasi melalui observasi, wawancara dan dokumentasi. Pengujian keabsahan informasi, prosedur penanganan dan analisis data melalui pengumpulan informasi, penyajian informasi, reduksi dan konfirmasi data serta penarikan kesimpulan. Hasil menunjukkan bahwa barang yang dikirim berbeda tetapi ada kompetitor yang menjual barang pembanding. Harga tersebut setara dengan Alamanda Sudaji membeli barang, namun kompetitor memberikan harga yang lebih murah dari Alamanda Sudaji membeli barang. Tempat atau lokasi tenun Alamanda Sudaji sangat penting tetapi kerangka jalannya kurang karena jalannya kecil. Kemajuan yang dicapai oleh tenun Alamanda Sudaji dalam memasarkan produknya melalui aplikasi Facebook, namun promosinya masih kurang baik. Strategi pemasaran yang tepat di masa pandemi Tenun Alamanda Sudaji menggunakan sistem promosi 4P.
Penilaian Struktur Modal Dan Pengelolaan Modal Kerja Ni Luh Eka Ayu Permoni; Ni Kadek Ayu Trisnadewi; Komang Somayasa
JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi Vol. 1 No. 1 (2021): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.567 KB) | DOI: 10.52300/jemba.v1i1.2495

Abstract

The purpose of this study is to determine the assessment of capital structure and working capital management at the Mukti Singaraja Savings and Loan Cooperative. The data collection techniques used in this study used documentation techniques, namely financial statement data from 2014-2019. The data analysis technique used in this research is descriptive technique by calculating financial ratios first which is followed up with the analysis. The results of this study explain that the working capital turnover ratio has been very productive from year to year because the ratio is always above 100%. The cash turnover ratio is very efficient because the value of this ratio is above 100% even though the dominant cash turnover ratio value has decreased. The management of accounts receivable ratio which is assessed from the turnover of accounts receivable is very efficient because the value of accounts receivable turnover is always above the standard even though the dominant accounts receivable turnover ratio has decreased. The results of this study explain that the capital structure ratio based on assessment standards (Regulation of the Minister of Cooperatives and SMEs of the Republic of Indonesia No. 06 / Per / M.KUKM / V / 2006) is classified as bad. It can be seen that the DAR ratio value from year to year is always above the standard (> 80%), but it is always followed by an increase in the achievement of SHU. The assessment of the DER ratio is not good because the value of the DER ratio is always above the standard (> 200%) but this condition is always followed by an increase in the achievement of SHU
PENINGKATAN KINERJA KEUANGAN MELALUI PENGELOLAAN KEUANGAN, LITERASI KEUANGAN DAN INKLUSI KEUANGAN Ni Luh Eka Ayu Permoni; Ni Kadek Oki Arsita Dewi Oki
ARTHA SATYA DHARMA Vol 16 No 1 (2023): Jurnal Artha Satya Dharma
Publisher : Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55822/asd.v16i1.306

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy because they are able to help restore the people's economy from the smallest scale. This research is research that aims to reveal ways to improve financial performance in MSMEs through financial management, financial literacy and financial inclusion in MSMEs. Data collection techniques in this study used literature review, documentation, interviews, and questionnaires. The type of data used in this study uses quantitative data. The sampling technique in this study used a purposive sampling technique. In this study, financial management variables have a positive and significant effect on financial performance, financial literacy variables have a positive and significant effect on financial performance and financial inclusion variables have a positive and significant effect on financial performance. From the results of this study it can be concluded that the financial performance of MSMEs can be improved through improvements in financial management, financial literacy and financial inclusion in MSMEs.
Co-Authors Ketut Surya Pramita Komang Somayasa Ni Kadek Ayu Trisnadewi Ni Kadek Oki Arsita Dewi Oki