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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Jurnal Informatika Ekonomi Bisnis Economics and Digital Business Review Jurnal Informatika Ekonomi Bisnis
Nita Ilmiyatul Lailiyah
Institut Teknologi Sains dan Kesehatan Sugeng Hartono
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Penentuan Harga Pokok Penjualan Sepatu Thrift Singapura by Lix Vincensia Serenade; Mutia Ulfa; Nita Ilmiyatul Lailiyah; Novita Mardiani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (2023): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.214

Abstract

This research focuses on applying the Cost of Goods Sold (HPP) to determine the selling price of UMKM Thrift Shoes Singapore by Lix in Padang City. Using production cost data for the sales price of men's and women's shoes in 2022. The owner still does not know how to calculate a good cost of goods sold, this is evidenced by the lack of knowledge of the MSME owner of Thrift Shoes Singapore by Lix regarding proper management of cost of goods sold. In addition, the MSME owner of Thrift Shoes Singapore by Lix uses the cost of goods sold as the selling price without increasing profit margins.
Analisis Penentuan Harga Pokok Penjualan Sepatu Thrift Singapura by Lix Vincensia Serenade; Mutia Ulfa; Nita Ilmiyatul Lailiyah; Novita Mardiani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.612 KB) | DOI: 10.37034/infeb.v5i1.214

Abstract

This research focuses on applying the Cost of Goods Sold (HPP) to determine the selling price of UMKM Thrift Shoes Singapore by Lix in Padang City. Using production cost data for the sales price of men's and women's shoes in 2022. The owner still does not know how to calculate a good cost of goods sold, this is evidenced by the lack of knowledge of the MSME owner of Thrift Shoes Singapore by Lix regarding proper management of cost of goods sold. In addition, the MSME owner of Thrift Shoes Singapore by Lix uses the cost of goods sold as the selling price without increasing profit margins.
Pengaruh Literasi Keuangan Mahasiswa Terhadap Keputusan Investasi di Pasar Modal Studi pada Mahasiswa Indonesia dan Mahasiswa di Negara Potensial. Mutia Ulfa; Ahmad Aufar Ribhi; Nita Ilmiyatul Lailiyah; Vincensia Serenade; Imam Syafii
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.676

Abstract

Financial literacy is knowledge about finance and its management. One of the knowledge in financial literacy is related to investing in the capital market. Investment itself is an activity that consciously and consistently invests the money you have to get more returns in the future. Investment decisions must be taken appropriately so that there is no risk of loss later. This research is a literature study, with data collection methods that use the identification, evaluation, interpretation, and search of literature sourced from accredited national and international journals. The journals used in this study totaled 14 articles published in 2019-2023 obtained from the Google Scholar, Crossref, and IEEE websites. The results of observations of several journals used, state that financial literacy has a significant and positive influence on investment decisions, which means changes in the value of financial literacy will affect changes in the value of student investment decisions.
Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0 Nita Ilmiyatul Lailiyah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.576

Abstract

The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using digital platforms, social media and other new technologies to reach their target audience. The role of KOL is also very important in the Social Era 5.0 marketing strategy. KOL has great influence on digital platforms and can influence consumer preferences. Through their endorsements, product reviews and recommendations, KOL can help companies expand market reach and build consumer trust. Companies need to forge strong partnerships with KOLs relevant to their industry to achieve optimal marketing results. The Social 5.0 era requires companies to adopt marketing strategies that suit current technological characteristics and trends. By leveraging the latest digital and technology platforms, and forging strong partnerships with KOL, companies can achieve marketing success in this Social 5.0 Era. The data collection methods used in this research include identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used both accredited local, national and international journals. The articles referred to in this study totaled 21 journal articles published from 2018-2022. Researchers collected the 20 articles from several journal search websites such as; google scholar, Crossref, and IEEE with the keywords Key Opinion Leader, Digital Marketing Strategy, and Social Era 5.0.
Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0 Nita Ilmiyatul Lailiyah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.576

Abstract

The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using digital platforms, social media and other new technologies to reach their target audience. The role of KOL is also very important in the Social Era 5.0 marketing strategy. KOL has great influence on digital platforms and can influence consumer preferences. Through their endorsements, product reviews and recommendations, KOL can help companies expand market reach and build consumer trust. Companies need to forge strong partnerships with KOLs relevant to their industry to achieve optimal marketing results. The Social 5.0 era requires companies to adopt marketing strategies that suit current technological characteristics and trends. By leveraging the latest digital and technology platforms, and forging strong partnerships with KOL, companies can achieve marketing success in this Social 5.0 Era. The data collection methods used in this research include identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used both accredited local, national and international journals. The articles referred to in this study totaled 21 journal articles published from 2018-2022. Researchers collected the 20 articles from several journal search websites such as; google scholar, Crossref, and IEEE with the keywords Key Opinion Leader, Digital Marketing Strategy, and Social Era 5.0.
Co-Authors Ahmad Aufar Ribhi Imam Syafii Mutia Ulfa Novita Mardiani Vincensia Serenade