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All Journal JURNAL EKONOMI Jurnal Inovasi Daerah
Rustina Dewi Werdiasih
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH NILAI PELANGGAN, KOMUNIKASI DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA JASA TRANSPORTASI ONLINE GOJEK Esih Jayanti; Millenia Rizky Ramadhani; Rustina Dewi Werdiasih
JURNAL EKONOMI Vol. 13 No. 1 (2023): Jurnal Ekonomi - Februari 2023
Publisher : JURNAL EKONOMI

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Abstract

This study aims to examine and analyze the Influence of Customer Value (X1), Communication (X2), Promotion (X3) to Customer Satisfaction (Y) on Gojek Online Transportasi Servise Users. Data was collected by distributing questionnaires to 120 Gojek Online Transportation Service Users. The sampling technique in this study used random sampling. The data analysis techniques used include validity test, reliability test, MSI test (Successive Interval Method), classical assumption test includes normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing includes t test and F test, coefficient analysis determination (R²). The results of the analysis show that the Customer Value has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (1.678 < 1.981) and significance value = 0.096 > 0.05. Communication has a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount > ttable (3.289 > 1.981) and significance value = 0.001 < 0.05. Promotion has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (-0,493 < 1.981) and significance value = 0.693 > 0.05. Customer Value, Communication and Promotion simultaneously have a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with Fcount > Ftable (6.902 > 2.68) and significance value = 0.000 < 0.05. Keywords : Customer Value, Communication, Promotion, Customer Satisfaction
ANALISIS PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Rustina Dewi Werdiasih; Nandang Bekti Karnowati; Yoana Yoana
Jurnal Inovasi Daerah Vol. 1 No. 1 (2022): JID: Jurnal Inovasi Daerah, Juni 2022
Publisher : Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kabupaten Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56655/jid.v1i1.6

Abstract

The beauty product industry is currently growing. The emergence of various beauty product brands requires the Scarlet company to have a strategy in facing market competition. The purpose of the study was to determine the effect of price perception, brand image and product quality on Scarlett's purchasing decisions. Data was collected by filling out questionnaire answers to 100 consumers who had used Scarlett products. Data were analyzed by PLS SEM and samples were taken using non-probability sampling method. The findings show that the variables of price perception, brand image and product quality have a direct effect on purchasing decisions. Product quality variable has a direct impact on brand image, but price perception does not have a direct impact on brand image. The brand image variable mediates the connection of product quality on purchasing decisions, but brand image does not mediate the relationship between price perceptions and purchasing.
Co-Authors Esih Jayanti Millenia Rizky Ramadhani Nandang Bekti Karnowati Yoana Yoana