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All Journal JETISH: Journal of Education Technology Information Social Sciences and Health JLEB: Journal of Law, Education and Business
Arie Nastio Reza
Universitas Muhadi Setiabudi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences

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Implementation of the Effect of Price and Service Quality on Honda Car Purchasing Decisions in Tegal (Case Study of PT. Dova Putra Manunggal Sejati) Sri Undartik; Arie Nastio Reza; Khalid Iskandar; Fitriana Kartika Sari
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 1 (2023): March 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i1.392

Abstract

To maintain a good name in the eyes of its customers, a company competes in terms of service or price. A good and reliable payment system will increase the number of buyers, making it easier for business actors to achieve their goals to get maximum profit. Not only that, the price also carries a markup that is specifically related to customer complaints. The term "price" refers to any form of monetary compensation that consumers may use to evaluate, obtain, and utilize various combinations of goods and services from a single product. A product is anything that can be sold at a discount to be noticed, bought, used, or consumed and that can satisfy a need or tendency. Regardless of the form a product takes when it is manufactured, a company's level of customer service is an important issue. The purpose of this study was to understand the relationship between price, product quality, and customer service in relation to purchase intent. The focus of the study was approximately 1,894 consumers who purchased Honda vehicles in 2021. The data analysis methodology uses segregated regression analysis. By performing the Instrumental Test and the Classical Assumption Test, the study findings show that price, product quality, and customer service, whether occurring simultaneously or sequentially, have a significant influence on buyer intent.
Analisis Kualitas Layanan dan Kepercayaan Dalam Meningkatkan Kepuasan Pelanggan pada SPBU 44.522.23 Janegara Arie Nastio Reza; Muhammad Syaifulloh; Khalid Iskandar
JLEB: Journal of Law, Education and Business Vol 1, No 2 (2023): Oktober 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v1i2.1091

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh kualitas layanan terhadap kepuasan pelanggan, pengaruh kepercayaan terhadap kepuasan pelanggan, pengaruh kualitas layanan dan kepercayaan secara bersama-sama terhadap kepuasan pelanggan di SPBU 44.522.23, Janegara, Kecamatan Jatibarang, Kabupaten Brebes. Metode yang digunakan dalam penelitian ini adalah metode penelitian korelasional yaitu penelitian yang bertujuan menentukan apakah terdapat asosiasi antara dua variabel atau lebih, serta seberapa jauh korelasi yang ada diantara variabel yang diteliti. Populasi dalam penelitian ini yaitu seluruh kepuasan pelanggan di SPBU 44.522.23, Janegara, Kecamatan Jatibarang, Kabupaten Brebes. Teknik pengambilan sampel dengan nonprobability sampling dengan cara purposive sampling, ditetapkan sebanyak 99 responden. Data yang digunakan adalah data primer berupa instrumen angket. Teknik analisis data dengan analisis regresi berganda. Berdasarkan hasil uji koefisien determinasi pada tabel 4.18, maka diperoleh nilai Adjusted R-Square sebesar 0,625 (62,50%). Hal tersebut memiliki arti bahwa kemampuan variabel independen dalam penelitian ini mempengaruhi variabel dependen sebesar 62,50%, sedangkan sisanya sebesar 37,50% (1 – 0,625) dijelaskan oleh variabel lain selain variabel independen dalam penelitian.
Co-Authors Fitriana Kartika Sari Khalid Iskandar Muhammad Syaifulloh Sri Undartik