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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Manajemen Strategi dan Aplikasi Bisnis
Rully Arlan Tjahyadi
Maranatha Christian University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pentingnya Keahlian dan Kepercayaan dalam Membangun Loyalitas Muhammad Salman Wijaya; Rully Arlan Tjahyadi
Jurnal Ilmu Manajemen dan Bisnis Vol 14, No 1 (2023): Jurnal Ilmu Manajemen dan Bisnis. Maret 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v14i1.54345

Abstract

AbstractCustomer loyalty is very influential on the success of a company. To be able to increase customer loyalty itself, companies must pay attention and increase expertise and trust of their salesperson. When viewed from various aspects, the influence of expertise and trust on customer loyalty is very dominant in the insurance company to continue to increase the profits of the company. Here the sales representative assume a significant part in increasing the sales representative expertise and the sales representative trust in customer loyalty. Therefore, the reason for this study is to look at the impact of the sales representative expertise on loyalty mediated by sales representative trust. The quantity of the sample taken in this review were insurance customers with a total sample of 170 people in the city of Bandung. Testing the instrument using validity and reliability tests with data analysis using path analysis. From the result of the study, it is realized that there is an impact of the sales representative expertise on customer loyalty and trust in salesperson as a partial mediation, which means the greater the sales representative expertise and the sales representative trust, the greater the consumer loyalty to the sales representative expertise.Kata Kunci: Sales Representative Expertise; Sales Representative Trust; Loyalty. AbstrakLoyalitas pelanggan sangat berpengaruh terhadap kesukseskan dari sebuah perusahaan. Untuk bisa meningkatkan loyalitas pelanggan itu sendiri, perusahaan harus memperhatikan dan meningkatkan  keahlian dan kepercayaan tenaga penjualannya. Jika dilihat dari berbagai aspek, pengaruh keahlian dan kepercayaan terhadap loyalitas pelanggan sangat dominan pengaruhnya di dalam perusahaan asuransi untuk tetap meningkatkan keuntungan dari perusahaannya tersebut. Disini tenaga penjualan sangat berperan penting dalam meningkatkan keahlian tenaga penjualan dan kepercayaan tenaga penjualan terhadap loyalitas pelanggan. Tujuan dari penelitian ini adalah meneliti pengaruh keahlian tenaga penjualan terhadap loyalitas yang dimediasi oleh kepercayaan terhadap tenaga penjualan. Dalam penelitian ini yang dijadikan sampel ialah nasabah asuransi dengan total sampel sebanyak 170 orang di kota Bandung. Pengujian instrument menggunakan uji validitas dan reabilitas dengan analisis data menggunakan path analysis. Dari hasil penelitian, diketahui bahwa terdapat pengaruh keahlian tenaga penjualan terhadap loyalitas pelanggan dan kepercayaan terhadap tenaga penjualan berperan sebagai mediasi parsial, yang berarti semakin besar keahlian tenaga penjualan dan kepercayaan terhadap tenaga penjualan asuransi, maka akan semakin besar juga loyalitas konsumen terhadap keahlian tenaga penjualan asuransi tersebut.Kata Kunci: Keahlian Tenaga Penjualan; Kepercayaan Terhadap Tenaga Penjualan; Loyalitas.
Destination image, unforgettable traveling experience, and revisit intention: Viewpoint from tourists visiting cultural attraction Asyrafil Herza Dagustani; Rully Arlan Tjahyadi; Bram Hadianto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1039

Abstract

Bandung is recognized as a flower city because of its beauty. Besides, it provides several destinations for tourists. One is Saung Angklung Udjo (SAU), oriented to Sundanese culture. For the tourism business, the revisiting intention of tourists becomes valuable for its sustainability. Therefore, this study reveals the determinant of revisiting intent. According to previous research, they are a destination image and an unforgettable traveling experience. In other words, this study aims to check and analyze three effects. The first and second are the influence of destination image on revisiting intention and unforgettable traveling experience. The third is the impact of the memorable touring experience on this intention. Then, to achieve this purpose, it employs 169 domestic tourists visiting SAU as the sample and the covariance-based structural equation model with its feature to examine three hypotheses formulated. After investigating them, this study concludes destination image positively affects revisit intention and unforgettable traveling experience. Similarly, this positive sign exists for the relationship between this experience and intention.
Pengujian Aktivitas Social Media Marketing terhadap Continuance Intention: Peran Kepuasan Pelanggan Zacky Zulfikar Zahram; Rully Arlan Tjahyadi
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 7, No 2 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i2.16124

Abstract

The proliferation of social media has reflected society's need for virtual interaction. Currently, social media plays a crucial role not only for seeking information and communication but also as a significant marketing platform. This phenomenon indicates that companies are capable of utilizing social media as an integral part of their online marketing strategy. This research aims to determine the influence of social media marketing on customer satisfaction and continuance intention. Explanatory research method were used to explain the influence between the dependent and independent variables in the hypothesis. Each proposed hypothesis in this study was tested using descriptive statistical analysis, path analysis, and hypothesis testing through the SPSS statistical analysis. The sample consists of individuals who use TikTok social media application. The sampling method used is purposive sampling. Data for this research were collected using a questionnaire from 200 samples. The results indicate that social media marketing significantly influences customer satisfaction and continuance intention. The other result indicate that customer satisfaction as a partial mediation. The implication of this research result is the importance of utilizing social media marketing activities as a tool to enhance customer interaction, increase product information, brand exposure, as well as build communities, which ultimately can influence customer attitudes and behaviors.
Peran Religiusitas terhadap Niat Beli pada Generasi Z: Kepercayaan Sebagai Variabel Mediasi Lidwina Kartini; Rully Arlan Tjahyadi
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 8, No 1 (2024): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/jrimk.v8i1.395

Abstract

The need for halal products, especially food and beverage products, is increasing in Indonesia because the majority of the Indonesian population is Muslim. Generation Z is a group that contributes to the large increase in consumption of halal food products. One of the factors that can influence consumers’ purchase intention on halal food products comes from within the consumers themselves, such as religiosity. This study aims to analyze the relationship between religiosity and purchase intention of halal food products among the Generation Z who lives in Bandung and trust as a mediating variable in this relationship. The population of this study is the Generation Z Muslims aged 17 to 29 years in the city of Bandung and the sample taken is 150 respondents. The data were obtained through the distribution of the questionnaire instrument which was analyzed using the Path Analysis method. The results of this study indicate that religiosity has a significant effect on trust; religiosity and trust affect the purchase intention of halal food products; trust mediates the relationship between religiosity and purchase intention.
Co-Authors Asyrafil Herza Dagustani Bram Hadianto Lidwina Kartini Muhammad Salman Wijaya Zacky Zulfikar Zahram