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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Tamara Citra, Tamara
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Education

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Analisis Pengaruh Kualitas Produk, Kualitas Layanan dan Kemampuan Menjual Terhadap Loyalitas Pelanggan ( Studi Pada Percetakan Jadi Jaya Group, Semarang ) Citra, Tamara; Sukresna, I Made; Sugiharto, J.
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 1 (2019): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.855 KB) | DOI: 10.14710/jspi.v18i1.1-14

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan kemampuan menjual terhadap loyalitas pelanggan cetakan continuous form dengan menggunakan kepuasan pelanggan sebagai variabel mediator (intervining) studi pada percetakan Jadi Jaya Group Semarang.Non probability sampling dipakai untuk pengambilan sampel. Data dikumpulkan dari 200 responden yang dipilih menggunakan pertimbangan yaitu harus memiliki kriteria pernah melakukan pembelian continuous form sebanyak dua kali pada percetakan Jadi Jaya Group, Semarang. Metode analisis adalah Uji Maximum Likelihood dengan program AMOS versi 21.0.Hasilnya menunjukkan bahwa kualitas produk dan kualitas layanan berpengaruh positif terhadap kepuasan pelanggan. Kemudian, kualitas produk dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan didalam membeli continuous form pada Percetakan Jadi Jaya Group Semarang.
Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Cetakan Continuous Form melalui Kepercayaan Merek (Studi pada Percetakan Jadi Jaya Group, Semarang) Citra, Tamara; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.688 KB)

Abstract

This study aimed to analyze the effect of product quality and brand image on purchasing decisions continuous form printing with using brand trust as mediator variable study on consumers Jadi Jaya Group, Semarang. The quality of continuous form products is to be considered consumers in making a purchase at Jadi Jaya Group. The strategy used by Jadi Jaya Group to maintain brand image is new innovations with printed paper-based Security Printing design that makes the company different from competitors and increase brand trust.This study used non-probability sampling is used for judgmental sampling. Data were collected from 197 respondents selected using criteria that should have made a purchase of continuous form at least twice. The method analysis used in this research was Maximum Likelihood test using the program of AMOS version 21.0.The results show that the product quality and brand image has positive influence on brand trust. But, brand trust did not positive influence on purchasing decisions. Then, product quality and brand image has positive influence on purchasing decisions continuous form at Jadi Jaya Group, Semarang.
Co-Authors I Made Sukresna Sugiharto, J. Suryono Budi Santoso