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Journal : Jurnal Sains Student Research

Pengaruh Gaya Hidup, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Aplikasi Shoope Studi Pada Mahasiswa FEBI UIN STS Jambi Bima Bangun Mura; Nazori Majid; Addiarahman
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.194

Abstract

The purpose of this research was to find out and analyze the influence of lifestyle, price and advertising on purchasing decisions on the Shoope Study Application for students of the Faculty of Islamic Economics and Business, Uin Sts Jambi. In this study using quantitative methods. And the samples used in this study were 70 students. The results of this study indicate that partially, lifestyle and price have a significant negative effect on purchasing decisions, while advertising has a positive and significant effect on purchasing decisions. Simultaneously lifestyle, price, and advertising together influence purchasing decisions.
Pengaruh Kinerja Keuangan Bopo, Roa, Nom Terhadap Tingkat Bagi Hasil Deposito Mudharabah BSI Cabang Jambi Periode 2015-2021 M Heru Ramadhani; Nazori Majid; Efni Anita
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.197

Abstract

This study aims to determine the effect of financial performance, namely BOPO, ROA, NOM on the rate of profit sharing for Mudharabah deposits at BSI, and to determine the effect of financial performance, namely BOPO, ROA, NOM simultaneously on the rate of profit sharing on Mudharabah deposits at BSI. The population in this study are all BSI Financial Statements that are still operating from 2015-2021. The method used in the sample selection is purposive sampling. Based on the data analysis which was carried out partially and simultaneously, there was a positive and significant effect on the BOPO, ROA, and NOM variables on the rate of profit sharing for Mudharabah deposits at BSI.